Most recently we have seen Google release their version of a social network, Google+ and whilst first reactions for many have been positive, the project has a large possibility of flopping.
You may ask why I say that however there is numerous reasons behind why I believe it may be nothing more, than taking its 5 minutes in the spotlight.
In 2003 the start of social media as we know it today was born, when Myspace was launched. By 2006 the site was the most popular social networking site in the US and continued with that title until mid-2007 when Facebook made its mark on the scene and overtook Myspace in unique hits. Both sites were offering similar features: Photos, messages and a friends list, but the simplicity of Facebook was enough to attract a large wave of adults to the service, something Myspace arguably wasn’t great at doing. The result of which saw the decline of Myspace and the rise of Facebook as we know it today – the world’s biggest social network.
Twitter has played its own role in social media and continues to gain a bigger user-base every day, however Twitter is very much a different type of social media compared with Facebook and therefore users can make a distinction between the two and use each site to suit their needs. Essentially this means that Twitter doesn't need to compete with Facebook on the level that Myspace or Google+ do because the latter services offer extremely similar features, whereas Twitter remains its 'own thing'.
The correlation in history show that people love social media, yet on one website so that there isn’t the need to ask for multiple social media accounts when you meet a person and both decide to contact each other further through the Internet. Since Google+ targets Facebook in a similar way that Myspace did, one has to ask whether the network will hold up to expectation.
Google have a large advantage however – being the world’s biggest advertising company and with such power one could assume they will push the service as they have with their web browser, Google Chrome. The question is, will people take to Google+ as the tech community are expecting them to?
Unfortunately, none of us are able to predict the future of Google+ however it will be interesting to see the success of Google+ in two or three years times.