+Red King Subscriber² Posted May 29, 2016 Subscriber² Share Posted May 29, 2016 Quote Newspapers escalate their fight against ad blockers By Elizabeth Dwoskin May 27 at 3:49 PM The newspaper industry is upping its tactics in the fight against ad-blockers. The Newspaper Association of America, the industry association representing 2,000 newspapers (including the Washington Post), filed a federal complaint against the ad-blocking industry on Thursday, alleging that software companies which enable users to block ads are misleading the public. The complaint asks the U.S. Federal Trade Commission, the government agency that oversees trade practices, to investigate ad blockers that offer “paid whitelisting,” – a service which charges advertisers to bypass ad-blocking software – along with services that substitute ad blockers’ own advertising for blocked ads or get around publishers’ subscription pages. The NAA complaint comes at a moment when the newspaper industry continues to struggle with dramatic changes that have eroded its business. Advertising revenues have dropped from roughly $50 billion a decade ago to less than half of that today, according to the NAA. Revenues from print advertising continue to slip as readers consume more news online, and digital advertising brings in far less revenue than print. Archive,https://archive.is/acCDp Direct,https://www.washingtonpost.com/news/the-switch/wp/2016/05/27/newspapers-escalate-their-fight-against-ad-blockers/?wpmm=1&wpisrc=nl_evening Link to comment Share on other sites More sharing options...
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