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301 Redirects - Alternate URL's and Google rankings


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Hi Folks,

  If you have a website which is up and running, say, www.cars.com (as an example), but then you think, well people search a lot for BMW, Ford etc. so you go out and buy www.bmw.com and www.ford.com (told you it was an example)  under the assumption that www.bmw.com and www.ford.com would rank highly in google for searches for BMW and Ford but then decide to 301 redirect them directly to www.cars.com would Google even rank these sites due to the 301?

 

That is, would there be any benefit to owning www.bmw.com and www.ford.com if your going to 301 redirect them to your main site?

 

Or is there anyway of using these domain names to your advantage to drive traffic to www.cars.com when people search for BMW, Ford etc.

 

I hope that makes sense.

 

Thanks.

 

 

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Thanks for the link, however that deals with other "sites" being redirected that have already been established and had some content to preserve google rankings.

 

What i'm looking to do is buy a brand new url, not currently in use and redirect that.

 

The thinking is that, say www.bmw.com has never had a web presence and no rank in Google, but people are searching for BMW when in google and getting car websites. So, i as the owner of www.cars.com want go and buy www.bmw.com to try and get google to rank www.bmw.com high on the search rankings for searches for BMW.

 

Now, would having the URL www.bmw.com, as Google is known to rank a site with the item being searched for in the URL highly, benefit me, if all i wanted it to do was redirect it to www.car.com?

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I believe 301 will eventually cause Google to replace all existing entires for the original URL to the one that you're redirecting to. In other words, your new domain will never show up independently on the results list.

 

However: Google does not like it when you have multiple domains with basically the same content, so don't do that. I'd still get the new domain anyway just to have it. a) to keep someone else from posing as your business, and b) even if it isn't listed it's still an access point that can drive some visitors. Assuming, of course, that you're entitled to register the name and you're not stepping on someone else's toes by doing it.

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Well, the new domains are nothing that would get us into bother or trademarked etc. We were just thinking of buying some urls that are common search terms two lasted to what we offer. We thought we could use the way that Google ranks websites using keywords in urls to help push traffic to our site by redirecting the urls.  It seems like though, that there is no advantage to doing this from the comments above.

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