Neowin Forums > Mars Bar = Name Has Changed!

DjmUK

Apr 25 2006, 21:28

My Brother works in a supermarket and received some supplementary products. According to his information, it cost Mars bar 9 Billion! to change their name.

Old Name: Mars Bar
New Name: Believe

Crap ain't it, but I am holding one right now in my right-hand! (we have 5 more over here). The product will be publically released 1st May, and you received this amazing and brilliant information from the one and only...me

P.S.
The wrapper has an address (http://www.marsbelieve.com) for verification that I'm telling the truth.

David J. McDonagh B.Sc

madnuke

Apr 25 2006, 21:31

The end of the Mars era, what happened to Marathon Bars

-Dave-

Apr 25 2006, 21:32

no! thats just plain wrong

MI6Labs

Apr 25 2006, 21:36

Omg

The martians on mars are secretly sueing them for using their name! They got the idea from monitoring the activities of America! ;P

Co_Co

Apr 25 2006, 21:36

They just killed their brand awareness I think, Mars is well known.

Napalm Frog

Apr 25 2006, 21:37

I hope this is only a localized thing...

-Dave-

Apr 25 2006, 21:39

PHEW!!!!!

its just for the world cup, afterwards tis back to mars

http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html

kinetix63

Apr 25 2006, 21:40

I think that's really stupid of them actually. Mars is such a well known name... why change it?

Michael_C

Apr 25 2006, 21:42

WTF, what sort of name is believe?!? O_o

cptcaveman2004

Apr 25 2006, 21:42

Quote - (DjmUK @ Apr 25 2006, 22:28) [snapback]587448828[/snapback]

My Brother works in a supermarket and received some supplementary products. According to his information, it cost Mars bar 9 Billion! to change their name.

Old Name: Mars Bar
New Name: Believe

Crap ain't it, but I am holding one right now in my right-hand! (we have 5 more over here). The product will be publically released 1st May, and you received this amazing and brilliant information from the one and only...me

P.S.
The wrapper has an address (http://www.marsbelieve.com) for verification that I'm telling the truth.

David J. McDonagh B.Sc

9 Billion???? good god, all they had to do was introduce the logo change into the production line and change it in upcoming marketing campaigns... sounds to me like they are trying to use it as an excuse to write off some extraneous funds.

Napalm Frog

Apr 25 2006, 21:43

Quote -

PHEW!!!!!

its just for the world cup, afterwards tis back to mars

http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html

Thank's! I'm relieved!

Mars is my favourite chocolate bar. Heck, other than the Cadbury Mini Eggs, it's the only chocolate I eat

.

cptcaveman2004

Apr 25 2006, 21:44

Quote - (madnuke @ Apr 25 2006, 22:31) [snapback]587448835[/snapback]

The end of the Mars era, what happened to Marathon Bars

!snickers!

Tuffgong4

Apr 25 2006, 21:44

there is no way it cost them 9 billion to change the name...the mars bar isn't even that popular and that's not very cost effecient. There is no company in the world that would change the name of a friggin candy bar for 9 billion dollars.

That is funniest thing I've heard all day.

Also so what if they changed the name of a candy bar. maybe the three or four people who've bought a mars bar in the past 3 years might care. it's not like it's a snickers or pepsi changing their name to concoction

Slimy

Apr 25 2006, 21:46

What a horrible idea. What kind of an idiot marketer thought of this one

snuffy

Apr 25 2006, 21:46

they've only changed it for the World Cup - it'll be Mars again after June...

dh5

Apr 25 2006, 21:49

Quote - (slimy @ Apr 25 2006, 22:46) [snapback]587448889[/snapback]

What a horrible idea. What kind of an idiot marketer thought of this one

I Agree

AOXOMOXOA

Apr 25 2006, 21:49

stupid just stupid..

Brodel

Apr 25 2006, 21:52

Quote - (Tuffgong4 @ Apr 25 2006, 22:44) [snapback]587448887[/snapback]

there is no way it cost them 9 billion to change the name...the mars bar isn't even that popular and that's not very cost effecient. There is no company in the world that would change the name of a friggin candy bar for 9 billion dollars.

That is funniest thing I've heard all day.

lol

Jugalator

Apr 25 2006, 21:55

Damn, now NASA's joke about Water on Mars won't work anymore.

DjmUK

Apr 25 2006, 21:57

Quote - (snuffy @ Apr 25 2006, 22:46) [snapback]587448893[/snapback]

they've only changed it for the World Cup - it'll be Mars again after June...

I didn't know that. So what's the point in the name change

BillyNoMates

Apr 25 2006, 22:12

Quote - (Tuffgong4 @ Apr 25 2006, 22:44) [snapback]587448887[/snapback]

there is no way it cost them 9 billion to change the name...the mars bar isn't even that popular and that's not very cost effecient. There is no company in the world that would change the name of a friggin candy bar for 9 billion dollars

The mars bar is very popular, at least here it is. Its my favourite bar, thankfully this name change is only temporary...phew!

kinda stupid name for the World Cup though....and England will still do shíte regardless

I kid, I kid...they'll do alright as they usually do I'm sure.

TheNay

Apr 25 2006, 22:19

Believe? What kind of name is that for a chocolate bar.. lol
I can tell you I believe it's not gonna do well after this.. haha

Jordan M.

Apr 25 2006, 22:21

thank god its temporary

red.

Apr 25 2006, 22:28

but what's the point? i don't see how it will rally fans even more and i don't think even this could inspire an england world cup win. this could really backfire if england do really badly which could be a possibility if england use the 'win one match and draw the rest to get through' tactic.

grimman

Apr 25 2006, 22:32

Quote - (Tuffgong4 @ Apr 25 2006, 23:44) [snapback]587448887[/snapback]

there is no way it cost them 9 billion to change the name...

You simply have no idea.
The vast majority of the cost is spent on making people aware of the name change, a process that will take some time before they actually go ahead with the change. During this time, expect to be spammed with all sorts of advertising for this name change. And then of course they have to change it back again.

Pajter

Apr 25 2006, 22:37

That is so lame..

SnoopZ

Apr 25 2006, 22:52

Quote - (grimman @ Apr 25 2006, 23:32) [snapback]587449025[/snapback]

You simply have no idea.
The vast majority of the cost is spent on making people aware of the name change, a process that will take some time before they actually go ahead with the change. During this time, expect to be spammed with all sorts of advertising for this name change. And then of course they have to change it back again.

It'll probably be more like £9 million.

Fighter-X

Apr 25 2006, 23:09

I would've fired the person who thought of this if I was the CEO for Mars.

Alladaskill

Apr 25 2006, 23:13

First of all, Believe? WOW...

second...9 BILLION? FOR A NAME CHANGE?

insomniac9

Apr 25 2006, 23:17

I wonder if snickers will follow suit and change their name for the world cup as well. I wonder what mars will change their name to when the 2012 olympics are on?

Tuffgong4

Apr 25 2006, 23:20

Quote - (SnoopZ @ Apr 25 2006, 22:52) [snapback]587449058[/snapback]

It'll probably be more like £9 million.

exactly...that makes more sense for a marketing campaign...9 billion is probably the advertising budget of half of the fortune 500 companies combined...

Pink Floyd

Apr 25 2006, 23:32

9B to change their name,

Galley

Apr 26 2006, 00:40

I hope that everyone realizes that a Snickers with Almonds bar is nothing but a Mars bar in a different wrapper!

webeagle12

Apr 26 2006, 06:00

I'm sorry but GOOD GOD!!!!!

Can I buy BELIEVE bar??

that just sounds plain wrong

I can see this: Milky Way will rename it to Lick my Way

hotdog963al

Apr 26 2006, 06:04

Quote - (snuffy @ Apr 25 2006, 22:46) [snapback]587448893[/snapback]

they've only changed it for the World Cup - it'll be Mars again after June...

Thank bloody god!
!!!
Mars bars are like, the best chocolate bar EVER.

Orange

Apr 26 2006, 18:16

WOW another of these name changes which cost crap load of money..

GC_Trojan

Apr 26 2006, 23:38

I highly doubt it'd cost £9bn. £9m is believable but £9bn is simply ludicrous. I think Mars Inc. make around £10bn yearly so on that basis, I smell BS... :]

Aud

Apr 27 2006, 03:53

Believe sounds like one of those miracle diet products...

crimsonhead

Apr 27 2006, 04:00

People still eat those

Rich

Apr 27 2006, 10:57

never mind, i didnt read properly.

tiagosilva29

Apr 27 2006, 11:14

This is all a conspiracy from the Church (haha) of Scientology, if you ask me.

Today is Believe.

Tomorrow will be Believe in Xenu.

ZappBrannigan

Apr 27 2006, 11:40

Quote - (insomniac9 @ Apr 26 2006, 00:17) [snapback]587449139[/snapback]

I wonder if snickers will follow suit and change their name for the world cup as well. I wonder what mars will change their name to when the 2012 olympics are on?

Marathon maybe?!

Quote - (Galley @ Apr 26 2006, 01:40) [snapback]587449384[/snapback]

I hope that everyone realizes that a Snickers with Almonds bar is nothing but a Mars bar in a different wrapper!

What?! Mars doesn't have almonds in!

Kerm

Apr 27 2006, 11:47

Quote - (grimman @ Apr 25 2006, 23:32) [snapback]587449025[/snapback]

You simply have no idea.
The vast majority of the cost is spent on making people aware of the name change, a process that will take some time before they actually go ahead with the change. During this time, expect to be spammed with all sorts of advertising for this name change. And then of course they have to change it back again.

$9,000,000,000..... ?

Lmao. Jesus.

Galley

Apr 27 2006, 12:47

Quote - (ZappBrannigan @ Apr 27 2006, 07:40) [snapback]587453710[/snapback]

Marathon maybe?!

What?! Mars doesn't have almonds in!

I guess our Milky Way bar is known as the Mars bar in Europe.

Quote -

The Mars Bar was introduced in the United States in 1936. It contained nougat and almonds topped with caramel and covered with milk chocolate. It remained on the market until 2000 when it was renamed the Snickers Almond bar. Elsewhere in the world, it is known as the Mars Almond bar.

Discontinued in 2000? I know that I have purchased a Mars bar since then.

[Edit] I read that the snickers bar used to be called the Marathon bar in Europe. Here in the US, the Marathon bar was completely different. Man, I loved those when I was kid!

Quote -

The Marathon Bar was a full eight inches of braided chocolate and caramel. Introduced in 1973, the bar stood out, thanks to its bright-red package and gargantuan length. Inch markings printed on the wrapper showed that it was as long as it claimed. (The length was the result of its braided shape; it didn't weigh more than standard candy bars.) When sales didn't meet expectations, Mars Inc., took it off the shelves in 1981.

America's Marathon Bar is not to be confused with the Marathon Bar sold in the United Kingdom. Britain's Marathon was a chocolate-carmel-and-peanut product sold in the United States under a more familiar name: Snickers.

In 1990, Mars decided to change the Marathon's name to Snickers, the world's No. 1-selling chocolate bar.

But Mars didn't want to lose the candy bar's British fans. So for 18 months, the candy bar's wrapper sported both the Snickers and Marathon name, the latter in smaller type. Then the Marathon name was dropped. Snickers/Marathon went from the UK's No. 9 candy bar to No. 3.

If you wonder 'Whatever happened to...' write us at: One Norway Street, Boston, MA 02115 or e-mail: whatever@csmonitor.com

XerXis

Apr 27 2006, 12:48

people who believe this 9 billion crap have a problem with their sense of reality

TheNay

Apr 27 2006, 12:51

This is only temporary, according to wikipedia it says,
"On the 18th of April it will be temporarily renamed "Believe" for the world cup."

Source: http://en.wikipedia.org/wiki/Mars_bar

Now I know its not the 18th yet, but maybe thats when the countdown began

Zoom7000

Apr 27 2006, 12:51

Maybe they can rename all the brands back to the good old!

Snickers > Marathon
Starburst > Opal Fruits

I guess Mars aren't doing too badly if they can afford to "waste" £9billion on what is essentially a temporary ad campaign.

Cpugeni Ω

Apr 27 2006, 12:58

lol yeah right - 9 billion!

Quote -

Hoping to capitalise on the euphoria surrounding the forthcoming 2006 FIFA World Cup, for the first time ever Masterfoods will launch a new face of Mars through the introduction of limited edition ‘Believe’ bars in the UK.

http://www.just-food.com/article.aspx?id=94527

Exosphere

Apr 27 2006, 13:05

FACT, "Believe" is a temporary name for the product, and it's NOT the first time they've done this.
FACT, it's been on the shelves for the past 2 weeks (those retailers with new stock) - I've bought one last week with the new name
FACT, the company name is "MARS", they're NOT going to change the flagship product for good.
FACT, all other MARS products (i.e. mini bars, partypacks) will not have a name change during this period.

neoapple

Apr 27 2006, 13:08

LOL this is something durex would do "Believe" lol.
I mean come on its not worth changing the dam name!