I can see why the Wii comes with a composite lead its cheaper, but when it comes to display models in shops I think they miss a trick in not using a component cables I mean I studied marketing before and for the sake of the <£5 it would cost them each time its a bit silly since the composite cable looks like total crud compared to a component.

Because NOBODY buys the Wii for it's graphical capabilities.

I agree with freeza.

One of two reasons:

1: Display aren't normally graphically tweaked as its not the purpose of the demo unit.

2: All passers by see is a Wii-mote and a {insert generic gametype} game.

You think it's worthwhile for the shop to invest in component cables for the Wii when it's sub-HD anyway, and any attempt to improve the graphics through cables is rather minor?

The shops just plug in what they receive, that goes for the demo units they get also.

It's different for the 360/PS3, they are HD consoles, but chances are the demo units the shops receives for them comes with HD cabling anyway.

Composite looks awful compared to component on my HD TV with my PS2, it rather resembles an overly compressed Jpeg in comparison.

2nded. PS2 games are sub-HD as well and the component cables make a night-and-day difference.

I agree that component cables make a lot of difference. And also it is true that Wii is not bought for it's graphical capabilities.