Before Kaz Hirai or any other Sony officials announced the actual price of the recently renamed PlayStation Vita, the company's PR wing tipped us off to the price and release date: PlayStation Vita will launch worldwide "by the end of 2011," and will arrive in two models starting at $249. SCE detailed the two separate PSV models as a 3G/Wi-Fi version running $299/€299/¥29,980, and a Wi-Fi-only model for $249/ €249/¥24,980.
Sony excuses the bizarre name by explaining its Latin roots, saying "Vita" was specifically chosen for its meaning of "life." Apparently Sony believes mobile gaming is life? We're trying here, but it's ... it's kind of a bizarre name.
And confirmed on stage, lol.
That's a great price to go head to head with the 3DS, we will probably be ripped off here though.