nokia Nokia Germany puts the Lumia 800 in ice

[Muhammad Farrukh]

Either the folks at Nokia Germany have lost the plot, or they've come up with an ingenious promotional stunt. They've put Lumia 800s in ice. Yes, ice. In the above video, you'll witness the frenzied public attempting to bash, melt and shatter the ice to release the handsets (which are hopefully just props). Should they free the Lumia 800, the winners are presented with one to take away with them for free. Really cool advertising there (pun intended).

WPCentral

[the better twin]

Lol nice idea.

Luckily i didnt have to get mine from a block of ice.

[c3ntury]

Smart promotional tactic to be fair...