... This was a fight on a platform we're not at this point comfortable with, and we were going up against an opponent that controls that platform."
There's your problem. Why even fight it? Why not just accept the internet as it is, and adapt to it. THIS IS WHY EVERYBODY HATES YOU. If you approached the internet with an open mind, and some fresh ideas, you'd have been lauded (well, maybe not) for innovating on a new platform and bringing us original content in a new and excitingly convenient way. Instead, you come to our internet
with your war machine, accuse us all of being evil pirates, and want to turn it into your internet
where you can control the flow of information, suppress competition, and stifle innovation on a massive scale.
Your outdated methodology of artificial scarcity (copyright) doesn't work in a world where there is (by definition) no scarcity. But instead of accepting this and innovating around the issue, you use your money to exploit corrupt politicians to get your own way and try to censor and otherwise break the internet.
The fact that services like Netflix, Hulu and Spotify exist and continue to make decent profits should be evidence enough that most of us are not inherently out to take your content without paying for it, but when you punish us for using legitimate services, why should we bother? When was the last time a pirate saw the anti-piracy bull**** on a movie they downloaded? When was the last time a pirate had to call tech support to reinstall his computer game? When was the last time a pirate had to install a rootkit to put his new CD album onto his mp3 player? Never, never and never respectively. Many of us stopped illegally downloading content as soon as these streaming services came along. Spotify and iTunes have vastly
reduced music piracy by making legal music downloads easy and cheap to access. Netflix and Hulu (in the USA only until recently) will also have reduced piracy for the same reasons.
Your war on the internet falls on deaf ears mainly because your companies (in the movie, game and music industries) all made record profits last year. You're not suffering from piracy, not even close, and if you were, we still wouldn't listen because the great thing about the internet is that it's the perfect adapt-or-die world. If you can't adapt and compete, then you will not survive. You however seem to think that you're exempt from this because it doesn't suit your anti-consumer business model, and so you want to break our internet through censorship and control, and frankly, we won't let you. If you try, we'll just take our ball, and play somewhere else, and you still won't be invited.
Get. a. Clue.