valve How and Why Team Fortress 2 Made Valve Super Rich

[Muhammad Farrukh]

Think about this for a minute. From 2007 to 2011, Team Fortress 2 maintained a fairly consistent 20,000 or so concurrent players. In that time, Valve updated the game more than 100 times, added hundreds of Achievements, items, and weapons, and created an economy for the Steam community where a hat is a valuable form of currency.

Valve programmer Joe Ludwig explained in a talk at the Game Developers Conference that each free update, tweak, and piece of promotional material attracted new players and, in turn, sweet, sweet dollars.

This was before it went free-to-play and quadrupled its player base.

Team Fortress 2 also quadrupled in revenue from September 2007 to June 2011. When it went free-to-play last June, Ludwig explained, that revenue then tripled. "This couldn't happen on a platform with a lengthy certification process," said Ludwig (likely referring the restrictive nature of the Xbox).

In addition to praising the PC platform, he also attributed this enormous success to the way Valve involved its community in the creation of Team Fortress 2 content. The studio engaged players by implementing their gameplay feedback, using cosmetic items created by them, and hyping updates for numerous days. Ideally, players would always anticipate a better experience.

This stuff was all free, so the only money coming in through Team Fortress 2 was from people who hadn't yet played it.

The September 2010 MannConomy update allowed the purchase of individual items, which Valve was careful to balance in a way that both benefited and balanced Team Fortress 2. This is where it started monetizing the game again. The system was successful and useful enough that Valve could start returning some of the profit to the community. Users have earned $3M by selling items on the Steam Workshop.

Because the community exploded when Team Fortress 2 went free to play, this eventually became a huge cash flow. "I'd suggest anyone doing an online only game release free-to-play," Ludwig said. This isn't just because it worked for Valve, but because it's the most sensible means of attracting an audience. He says if Valve knew in 2007 what it knew now, Team Fortress 2 always would have been free.

IGN

[Yusuf M. Veteran]

Valve got it right because they forged a direct relationship with the community. They've also gained a good reputation with PC gamers over the years which helped a lot. I used to enjoy playing TF2 a lot but I stopped because I felt overwhelmed by the sheer number of items in the game. It didn't feel the same anymore so I moved on from it. I haven't stopped myself from playing it because I still think it's a good game. It's just that I'd rather spend my time on other games. It looks like a lot of people like the direction that TF2 took. I sometimes see my brother playing and a lot of people have all sorts of items that defy the limits of creativity.

[mounty]

I thought TF2 was great when it was released, one of the best shooters I'd played since Day of Defeat (original, not that heap of sh*t DoD Source). But the endless fragmented updates completely ruined it. It's like they were treating it as some sort of experiment.

[eviljedi]

"I'd suggest anyone doing an online only game release free-to-play," Ludwig said.

I wonder if they'll do the same with CS:GO and DOTA2 then. Since both of them are really online only games as well.

I agree with the other guys though. I think all the updates to TF2 actually made it worse, but I was never really a big fan of it to begin with. Generally I don't like games where you can customize your character and all that stuff. I prefer nice clean games like CS where all the player models are the same and everyone has access to the same weapons.

[CentralDogma]

This graph just reminds me of

[madd-hatter]

When Steam supports downloads to seperate drives, I'll give them props.

Til then, whatever...

[nominak]

When Steam supports downloads to seperate drives, I'll give them props.

Til then, whatever...

...

install steam to the other drive and there you go.

[Yuxi]

When Steam supports downloads to seperate drives, I'll give them props.

Til then, whatever...

http://www.traynier.com/software/steammover