still1 Posted March 9, 2012 Share Posted March 9, 2012 It?s a happy day for children and dentists the world over. Google and Coca-Cola have partnered for a new advertising campaign that recalls the 1971 ?hilltop? ad and literally buys the world a Coke. Users on Android and iOS with AdMob-served browser or app ads can click on Coca-Cola ads and send a free Coke to specially-made vending machines around the world, saving a random stranger a buck or two and making their lunchbreak. Of course ,none of this would be worth it without a little feel-good validation, so you can send a ?Here?s your Coke!? message to the vending machine, and receive an email or video response from your thankful recipient. The campaign is part of a series of ads made by Google and its marketing partners, re-creating classic advertising with modern technology. The Coca-Cola ad takes things very literally, in a way that wouldn?t have been possible without some serious technical work on Google?s part (not to mention millions of dollars in disposable income). Google brought together the original creators of the Coke ?hilltop? commercial, Avis? ?We Try Harder? campaign, Vovlo?s ?Drive it like you hate it? ads and the Alka-Seltzer ?Ralph? commercial to bring them into the 21st century. (No word on a certain 1984 ad, sorry.) http://androidcommunity.com/google-buys-the-world-a-coke-via-mobile-ads-20120309/ Link to comment Share on other sites More sharing options...
Motoko. Posted March 9, 2012 Share Posted March 9, 2012 Google can keep their cancer filled bottles away from me. I'm taking my chances with Nuka Cola Link to comment Share on other sites More sharing options...
LittleNeutrino Veteran Posted March 9, 2012 Veteran Share Posted March 9, 2012 that is an awesome campaign. Link to comment Share on other sites More sharing options...
Bryan R. Posted March 9, 2012 Share Posted March 9, 2012 Absolutely fantastic. Link to comment Share on other sites More sharing options...
firey Posted March 9, 2012 Share Posted March 9, 2012 now, if only I could find one of these machines, and hack the software to always deposit a free coke from said machine.. unlimited free cokes!!! Link to comment Share on other sites More sharing options...
c3ntury Posted March 9, 2012 Share Posted March 9, 2012 This is epic marketing. Link to comment Share on other sites More sharing options...
Recommended Posts