You obviously don't get it.. everyone who makes videos (encodes them) and distributes them will have to pay the license.. In this case browsers will have to pay the licenses, those who encode the videos will have to pay the licenses and that's not just the super rich movie studios or Google.. that's going to be EVERYONE who wants to encode anything and your price of license will be determined how big your viewing audience is.. similar to how royalty licensing works for photos and how you use them.
This will come back and will have HUGE impact on all content authored/encoded with h.264.
The reason they offered h.264 royalty free at first is like a drug.. so people would start using it and then they can milk and rip off everyone. Wake up.
That's why Mozilla didn't want it, but now has to use it due to mobile and it will come back to bite them. They simply didn't have a choice. That's why Google bought and open-sourced VP8. So everyone would have a no-commitment, completely free video codec for the web that performs on par with h.264.
I don't understand anyone supporting h.264 and MPEG-LA. Yes, h.264 is present everywhere and performs great because devices have hardware decoders, but that's completely irrelevant. It only takes one generation of devices to put in hardware decoder support for WebM into devices and into browsers. It would be a simple thing to do and since they don't have to pay any license, it wouldn't cost anything.
Supporting MPEG-LA and h.264 is the worst thing people can do...and it will become obvious in 2016 when gloves are off.
There are two types of users: Those that pay for things and those that do not.
Those that prefer Linux and those that prefer forking money for Windows.
Those that prefer LibreOffice and those that prefer forking over money for Microsoft Office.
Most people chose paid applications for their elegance, ease of use, support and power.
The argument "It is not free, therefore bad" simply holds no ground.
This is what the argument comes down to.
Linux or Windows.
LibreOffice or Microsoft Office.
Dumpster or a 250000 USD house?
3Ds Max or Blender?
Gimp or Photoshop?
Mud or Gold?
VP8 or H264?
Additionally, any Windows, Mac, BD player, Tablet, or Smartphone user already have h264.
Oh, pretty much no one encodes video, most people consume from Netflix, Hulu, YouTube, Vimeo, etc.
The only reason Mozilla Firefox does (or did?) not support h264 was stubbornness - it is there to use for any application that wants it, consequence free.
I am a consumer.
I prefer the immense advantages of paid software.
I want best video quality possible.
I want DXVA2.
Therefore I fully support h264.