Salutary7, on 20 April 2012 - 08:31, said:
Just because you don't make a profit, that doesn't mean you can use IP however you like. Using it in any way that can diminish the IP holder's profits or tarnish or dilute that IP can lead to litigation. In this case, Bethesda can rightfully claim that the nature of the website is detrimental to their business.
What about pardoy and satire? It could tarnish a brands IP, but it is entirely legal to send up companies, products and even individuals.
Also, fan fiction is legal. I think a lot of these companies way over estimate how much stuff like this damages their brands.