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Samsung denies “Wake Up” anti-Apple campaign


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#1 still1

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Posted 27 April 2012 - 18:14

What surprised me was there was no Samsung logo in the video or none said Samsung when they protested but yet everyone came to conclusion that it was Samsung.

Quote

A video crashed the web yesterday with what people were calling a Samsung anti-Apple flashmob campaign that was staged outside of a large Apple store in Australia. I’m sure you saw the news and if not you’ll want to see video below. In a turn of events Samsung has came out this afternoon and directly denied any involvement in the situation — Samsung Australia at least.
Posted Image

After our sister site SlashGear reached out to Samsung they received a quick and short answer from them that was direct and right to the point. Here’s what they had to say:[indent]
”Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign”[/indent]
This situation instantly had people taking to Twitter saying nothing but negative things about Samsung. Calling them “childish” and “out of line”. The previous videos calling iPhone buyers iSheep while promoting the Galaxy S III were one thing, but this was taking it too far. Or was it? When the flashmob of dozens of black-clad men and women holding “Wake Up” signs begin chanting outside of the Apple store I instantly was extremely surprised anyone from Samsung would sign off on this, and apparently they didn’t.
For now, it’s unclear who planned or arranged the anti-Apple flashmob, or if we’ll ever find out. The man behind the video, Blunty3000 was in the right place at the right time, or maybe he knows more than he’s telling. What do you guys, the readers think of the video below? Was this just one of many attacks as of late and not a big deal? Or was this taking things too far?

http://androidcommun...paign-20120427/


#2 Enron

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Posted 27 April 2012 - 18:23

Maybe it was Occupy Wall Street, or the Tea Party.

#3 Boz

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Posted 27 April 2012 - 18:50

[snipped]

I'm just curious, who actually came out with this being Samsung?

#4 HawkMan

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Posted 27 April 2012 - 18:55

View PostBoz, on 27 April 2012 - 18:50, said:

[snipped]

I'm just curious, who actually came out with this being Samsung?

No, pretty much all adults did.

The original news report said thatnit was arranged by an ad bureau hired by Samsung. Since they knew it was an actual ad bureau it seems likely they told them it was Samsung who hired them as well, possibly just not Samsung Australia.

#5 +Vice

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Posted 27 April 2012 - 19:03

View PostBoz, on 27 April 2012 - 18:50, said:

[snipped]

I'm just curious, who actually came out with this being Samsung?

Samsung's reputation took a bit of a hit. I'm sure they don't think it is funny. Especially if like they say it wasn't them that did it.

#6 capr

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Posted 27 April 2012 - 19:13

Someone falsely told me that there was a flash mob and some kind of a dance inside the store.... This is horribly disappointing.

PS. I found the protest? idiotic at best.

#7 Hell-In-A-Handbasket

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Posted 27 April 2012 - 19:23

View PostBoz, on 27 April 2012 - 18:50, said:


I'm just curious, who actually came out with this being Samsung?

View Poststill1, on 27 April 2012 - 18:14, said:

What surprised me was there was no Samsung logo in the video or none said Samsung when they protested but yet everyone came to conclusion that it was Sa


I read it from here, linked from an Android site saying it was Samsung. Along with Galaxy release countdown site link.
http://androidandme....eep-to-wake-up/



#8 Hell-In-A-Handbasket

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Posted 27 April 2012 - 19:38

View Post.Neo, on 27 April 2012 - 19:17, said:

Samsung wasn't too amused to see their brand ending up attached to this thing.

From what I understand their brand wasn't attached to anything other then the website, which could easially be created by joe blow. Easially deniable if campaign response goes south ( escape route )

#9 OP still1

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Posted 27 April 2012 - 19:46

View PostHell-In-A-Handbasket, on 27 April 2012 - 19:23, said:

I read it from here, linked from an Android site saying it was Samsung. Along with Galaxy release countdown site link.
http://androidandme....eep-to-wake-up/
every website which broke the news said it was Samsung in their news article.. Thats not what i am saying!!
No one said Samsung in the VIDEO or was a sign of Samsung logo on it.

#10 Hell-In-A-Handbasket

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Posted 27 April 2012 - 19:50

View Poststill1, on 27 April 2012 - 19:46, said:


every website which broke the news said it was Samsung in their news article.. Thats not what i am saying!!
No one said Samsung in the video or was a sign of Samsung logo on the video.

Oh agreed there wasn't a logo in the video, heck it could have just been a local Android group. I was going by the android site, I thought they got ahold of somebody and said they were hired by Samsung to do it. Coupled with the Samsung commercials airing on TV with a flock of sheep, I belived it


*edit - thinking more about it, it could have been Apple that hired to do it, looking to put Samsung in bad press, I wouldn't put it past apple

#11 +Elliott

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Posted 27 April 2012 - 21:30

I wonder why people assumed it was Samsung if it wasn't. Also, if it wasn't Samsung then who did hire the ad agency?

#12 Nashy

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Posted 28 April 2012 - 12:28

The countdown timer must mean something to someone here in Australia. What device is out soon over here that people are waiting for.

#13 Damian

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Posted 28 April 2012 - 12:31

View PostNashy, on 28 April 2012 - 12:28, said:

The countdown timer must mean something to someone here in Australia. What device is out soon over here that people are waiting for.

Galaxy S3?

#14 (Spork)

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Posted 28 April 2012 - 13:37

i seen no Samsung logo any place

#15 Nashy

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Posted 28 April 2012 - 13:39

View PostDamian, on 28 April 2012 - 12:31, said:

Galaxy S3?

It's not even announced yet.