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Tropicana sued for 'natural' claims


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#1 Hum

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Posted 01 June 2012 - 14:48

WASHINGTON (AP) -- Orange juice maker Tropicana markets its brand as fresh from the grove, but a series of lawsuits nationwide claim the company's juice is so heavily processed it shouldn't be called "natural."

In approximately 20 lawsuits, the first one filed in New Jersey, lawyers claim the company adds chemically engineered "flavor packs" to its juice, making it taste the same year-round. On Thursday, lawyers came together in Washington to argue before a panel of judges about where the lawsuits should be heard as a group.

Tropicana declined to comment but said in a statement that it is committed to full compliance with labeling laws and to producing "great-tasting 100 percent orange juice."

The Tropicana lawsuits are partly the result of a 2009 book about the orange juice industry, Alissa Hamilton's "Squeezed: What You Don't Know About Orange Juice." Hamilton, a doctoral student at Yale when she started researching orange juice, spent five years learning about the industry, interviewing Tropicana employees, growers, farmers, and others. Hamilton, who has consulted with one of the firms involved in a Tropicana lawsuit, said she would like to see Tropicana be clearer in its labeling and stop using words such as "fresh," ''natural" and "pure."

"It's not simply orange, it's complicated orange," she said. "I'm just trying to advocate for more honesty and more transparency."

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#2 fixxxer2013

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Posted 01 June 2012 - 14:52

these people are idiots, everything is processed in a factory.

#3 OP Hum

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Posted 01 June 2012 - 15:46

^ I was not processed in a factory.

#4 +Chicane-UK

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Posted 01 June 2012 - 15:51

View Postsmooth3006, on 01 June 2012 - 14:52, said:

these people are idiots, everything is processed in a factory.

I disagree. If the product is not what it claims to be, then it shouldn't be labelled and sold as such.

You can buy really fresh products which don't have additives and so forth - and the right to label their products as fresh and natural should remain exclusively theirs.

#5 ILikeTobacco

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Posted 01 June 2012 - 16:01

View PostChicane-UK, on 01 June 2012 - 15:51, said:

I disagree. If the product is not what it claims to be, then it shouldn't be labelled and sold as such.

You can buy really fresh products which don't have additives and so forth - and the right to label their products as fresh and natural should remain exclusively theirs.
Except they are lying also because fresh means freshly squeezed. Every had freshly squeezed orange juice? I can guarantee you that it can't be bought in a store unless they somehow managed to squeeze it and then get it in the cartoon and store in less than 10 minutes. Also tasted nothing like what you get in the store.