Perhaps what is more shocking is that they use real food! (notice they made an effort to state that everything was just the same as it would be in the store), imho it seems like they were really trying to 'sell' that point!
Not all ads use real full. Lots of times cereal ads use glue instead of milk. Crazy stuff.
Besides a double cheeseburger is .99cents. if i wanted a primped burger I will go to chef Geoffs and pay $15.