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How Apple Brainwashes Its Store Employees

apple retail stores employees

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#31 Mr Nom Nom's

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Posted 24 June 2012 - 13:43

Brain washing? cult? it is clear that many of you have never worked a day in your life - Yum Brands own brainwashing (yes I worked for them, KFC as a shift manager) and the indoctrination is stomach churning. What you see Apple do is nothing 'new' or 'innovative' but the same old happy-clappy crap that all American companies do.

As for $30K a year - from what I understand there aren't any sales targets that you have to meet thus there isn't the pressure there like many other retailers where employees are told they MUST sell $10,000 worth of product per-month and if they fail then they end up losing their job. Sorry, but I'd sooner have a stable job without the pressure from those higher up to put the 'hard sell' on customers than the potential to earn more but have insane targets to meet.


#32 shifts

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Posted 24 June 2012 - 14:01

All companies brain wash in some way or another and I don't see what apple doing is anything different than working in a supermarket. Here the uk minimum wage is

£6.08 - the main rate for workers aged 21 and over ($9.47)
£4.98 - the 18-20 rate ($7.76)

Most jobs in the area that I live in are seasonal based where you jsut about get the min wage so earning £19 k a year PLUS health benefits, staff discount and such really isn't that bad. No pressure from comission based targets either. Take all that into account its not that bad.

You could take that article and almost implant it onto another business, unhappy workers, things getting busier, glass ceilings... Hardly a surprise there.

** Obviously here in the UK we are subject to different costs of living etc. So it's probably all relative.

#33 The Teej

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Posted 24 June 2012 - 14:02

$30K for doing the same **** I'm doing for under £13K? Standing Ovation for walking through the door?

Shut up and just give me my contract!

#34 Nomad_

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Posted 24 June 2012 - 14:05

Microsoft, Amazon Amongst Top Tech Employers

http://www.forbes.co...tech-employers/

Looking for a job in tech? If money matters most to you, consider Microsoft as one of your top choices. According to new research from PayScale, the Redmond-based software (and potential future hardware)giant offers one of the highest starting salaries, with a median of $91,500 per year for workers with 0-5 years of experience. (Nvidia is #1 with median starting pay at $99,400.) Microsoft also offers some of the best perks, including paternity leave. Amazon, also based in Seattle, offers great benefits as well, including some of the best stock options.

http://www.payscale....-over-the-geeks

#35 remixedcat

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Posted 24 June 2012 - 14:10

thing is those areas are really expensive so that doesn't go as far as 30,000 would be in an area like Columbus,OH or Akron,oh (both have apple stores and are very cheap areas). 30,000 will have you live nicely in Akron but you can't even make it on that in the bay area or Seattle. so please consider that when looking at those pay scales.

80,000/yr will get you a studio apt in those areas and basic lifestyle.
30,000/yr in akron you live like middle class and have a 3-4BR 2BA house in an ok area and lots of spare cash. I lived decently in Akron,OH on get this 8,000/yr! I even ate out 4 times a month at red robin in canton and even bought a good bit of stuff for my PC and we had a mid-tier connection.

if anyone wants advice on streamlining thier lifestyle ask me!

I could prolly live off 80,000 in the bay area nicely but many cannot.....

#36 vetJames7

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Posted 24 June 2012 - 14:13

Do they give you free Apple stuff (display models and the like) that you can then sell to earn more money?

#37 Alladaskill17

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Posted 24 June 2012 - 14:38

tons of people i know would be (and are) happy with $30 k a year. The only people that aren't happy with that are people with super huge high expectations out of a temporary thing called life. Typically no matter how much money they end up making they are never "happy" and always complain that they are always broke.

k, you provide for a family of 4 on 30k a year, its fine for people like me who are in or graduating from college, but anyone with real aspirations and dependents will know this is not enough. So no - you are attempting to be self righteous when in reality it is sheer ignorance.

#38 Shane Ekanayake

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Posted 24 June 2012 - 14:40

they'r happy and satisfied with their jobs i dont see a problem with that
(this is coming from a guy who dont like apple products :) )

#39 Miuku.

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Posted 24 June 2012 - 14:41

k, you provide for a family of 4 on 30k a year, its fine for people like me who are in or graduating from college, but anyone with real aspirations and dependents will know this is not enough. So no - you are attempting to be self righteous when in reality it is sheer ignorance.

Depends what country you're living in though. EU salaries tend to be somewhat lower than States but they're usually compensated otherwise.

For example when I switched over to medical line of work, my salary went down by over 30% compared to my old IT job, despite doing evening shifts nowadays. But then again the job itself is more rewarding than IT ever was and I'd never switch back.

#40 Vice

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Posted 24 June 2012 - 14:45

Brain washing? cult? it is clear that many of you have never worked a day in your life


What a naive comment. Just because it sounds like brainwashing and cult like behaviour to clap at new employees for several minutes until they join in we are naive and never worked a day in our lives?

Fact is I've never worked in an environment where the other employees clapped as I joined on. Maybe because I don't live in the United States of America but whatever it still sounds like a weird cult like thing to do. I wouldn't want to work in an environment where psychological games are being played to make people conform to weird clapping and other **** like that.

I just wan't to do my job and get paid. Not be a Freudian experiment.

#41 Anibal P

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Posted 24 June 2012 - 14:53

Microsoft, Amazon Amongst Top Tech Employers

http://www.forbes.co...tech-employers/

Looking for a job in tech? If money matters most to you, consider Microsoft as one of your top choices. According to new research from PayScale, the Redmond-based software (and potential future hardware)giant offers one of the highest starting salaries, with a median of $91,500 per year for workers with 0-5 years of experience. (Nvidia is #1 with median starting pay at $99,400.) Microsoft also offers some of the best perks, including paternity leave. Amazon, also based in Seattle, offers great benefits as well, including some of the best stock options.

http://www.payscale....-over-the-geeks


That rate of pay for Amazon does not include it's shipping warehouses, I used to work next to one, they were paying $10 an hour with a $.10 shift differential and maybe a $.25 pay increase if you survived the 90 day probationary period, I almost bit and took a small pay cut to work there, then I found out my better paying job treated us better, I still worked my ass off, but Amazon was worse, if you didn't have a list to do your job you were practically running up and down the aisles your hole **** trying to keep up with your quota, the wife worked for a while in their shipping dept and it was even worse there, and the pay was less.


And yes this was an Amazon branded warehouse, not a third party warehouse, it was THE East Coast warehouse they specially built in PA

#42 Don't Feed the Wolfie

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Posted 24 June 2012 - 14:57

What a naive comment. Just because it sounds like brainwashing and cult like behaviour to clap at new employees for several minutes until they join in we are naive and never worked a day in our lives?

Fact is I've never worked in an environment where the other employees clapped as I joined on. Maybe because I don't live in the United States of America but whatever it still sounds like a weird cult like thing to do. I wouldn't want to work in an environment where psychological games are being played to make people conform to weird clapping and other **** like that.

I just wan't to do my job and get paid. Not be a Freudian experiment.


sorry to let you in, but everything done at an organisational level is to do with psychology at some level, your organisation design, job design, corporate structure all lead to preferential behavior and psycho social outcomes, and especially how they tie to organisational goals/objectives... I'd say clapping must be a nice thing then!

#43 Joseph B

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Posted 24 June 2012 - 15:08

I find it odd people are deviating from the subject content, and talking less of the brainwashing and more of the crap pay. It's a sales job, of course the pay sucks.

#44 +InsaneNutter

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Posted 24 June 2012 - 15:09

That would be over £19,000 in the UK for working in a shop, am i the only one who doesn't think that's bad?

#45 Max Norris

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Posted 24 June 2012 - 15:12

I guess this is a more realistic sounding brainwashing. The way the anti-Apple zealots make it sound I always thought the Apple sales staff orientation went more along the lines of something like this:

Posted Image

Yes, I kid.