This Extended Galaxy S III Ad Will Pull On Your Technological Heart Strings

[Boz]

The Samsung Galaxy S III is the phone you?ve been waiting for

(per our review), and you may be waiting a bit longer due to some slight shortages on GSIII supply, but luckily this extended version of the ad can coddle us through this very difficult period.

This is the most emotional portrayal of gadgetry I?ve ever seen out of Samsung. We?ve watched the

Galaxy Note turn life into a party, and snickered at Apple fanbois. Most recently, we even saw Samsung go a little more bare bones, simply talking up features, kind-of-sort-of-maybe conjuring up images of Apple?s iPhone commercials? Maybe?

Either way, this one is sure to pull on your little heart strings, and it couldn?t play up the awesome and varied features of the phone any better. The ad is about two minutes long, running through romantic portrayals of S Beam being used in a proposal, S Voice being used in the kitchen (which is smart, but it?s also drowned out by the music so it doesn?t show it off that well), and Smart Stay letting a father and daughter fall asleep together on the couch.

?It understands you,? they say. Well, I don?t know about that (women can be complex), but I do know that all of these features are about as easy and seamless as the commercial shows, which is more than I can say for Apple?s Siri commercials (though who can resist

Zooey Deschanel?).

Enjoy!

http://youtu.be/Co79P8iWgCE

Wow, the ad is actually very nice. The extended version actually makes sense unlike that shortened version they launched with that looks downright creepy.

[.Neo]

"Designed for humans" - What were their previous phones designed for? Goats, giraffes, cats, koalas, cows?

[Boz]

"Designed for humans" - What were their previous phones designed for? Goats, giraffes, cats, koalas, cows?

It's a slogan.. I don't see why people dig on it.. it's the same thing as with Apple's "Think Different" or whatever.. it's not like we all think exactly the same and suddenly Apple will make you think different. It's a marketing message that reflects their product usage.

I'll still say that even though Samsung is getting better at marketing, they still don't have the same level of sophistication that Apple had in marketing. Apple's new commercials are terrible too and to be perfectly honest it started going downwards since Jobs died. Apple's ads (at least these lifestyle ones) were some of the best if not best.

[n_K]

I kinda look at that and it's showing me a bunch of features I really can't think of a use for, like the 'send a picture by holding 2 phones together closely through a plane of glass'... If I was going to send something, I'd use bluetooth from a long distance away, and my 8 year old phone supports bluetooth. 'Knows when you`re asleep' code for, automatically turns screen off after inactivity, like every other phone I've ever seen. And the chef saying 'play music', does it really work first time? (My old experiance with voice control with with a very old PDA thing and it was rubbish) How loud do you have to talk? What about the noise level of background noises? They muted the guy talking so I've no idea about how useful or even usable that feature is.

I don't really see it as a good advert if I'm honest.

[jakem1]

I saw that ad the other day and didn't feel anything. Mind you, I'm not interested in oversized phones with laggy operating systems so maybe I'm not in the target market.

"Designed for humans" - What were their previous phones designed for? Goats, giraffes, cats, koalas, cows?

Marmosets :p

[BoredBozirini]

It's a slogan.. I don't see why people dig on it.. it's the same thing as with Apple's "Think Different" or whatever.. it's not like we all think exactly the same and suddenly Apple will make you think different. It's a marketing message that reflects their product usage.

I'll still say that even though Samsung is getting better at marketing, they still don't have the same level of sophistication that Apple had in marketing. Apple's new commercials are terrible too and to be perfectly honest it started going downwards since Jobs died. Apple's ads (at least these lifestyle ones) were some of the best if not best.

You praising Apple on something? Hell just froze over.

I would've thought RIM did this ad, not Samsung. The company still has a lot to learn in advertising.

[.Neo]

It's a slogan.. I don't see why people dig on it..

It's a stupid meaningless one.

[BajiRav]

First line: "It understands you" - sorry, but in its current form, I don't understand ICS and I doubt it'd understand me :rofl:

it feels like a play similar to this,

"Designed for humans" - What were their previous phones designed for? Goats, giraffes, cats, koalas, cows?

Have you seen previous Android phones? do they look like they are designed for humans? :p zing!