My friend had a quest where, as an Illum he needed to "deal with" a group of cult fanatics because they refused to be bought out. So that content is in the game, you just have to find it. And exploration in the game rewards you a lot with side quests that are very non-traditional (such as The Raven, or the suicide note quest).
I'm talking about the overall theme of the game. I've done all of those missions, and while they don't directly deal with the undead, it is nevertheless, monsters of some sort. Only one quest I actually had that didn't require monsters, was sneaking into the airport, and then I didn't have to kill a soul, just grab some info.
The content is in the game, but very, very scarce, and it isn't what it was advertised as. I left Kingsmouth 100% complete as far as I know, so I explored all it had to offer. I can't say the same about Savage Coast, cause I was in a hurry to get out of there, hoping for new scenery, and I got to Blue Mountain, the same exact scenery. I know how the game works, I've experienced a lot of it (up until the aforementioned point). It is just the content, it's not for me, the undead, mummies, monsters. I wanted real, real world things, people, mischief, myths. Not the undead. And I read the synopsis, is said exactly that, so I guess I took it completely, and utterly the wrong way when I bought this game on a whim.
As I said, it is a great game, and I see it doing well, it is just not advertised well, and it is definitely
not, what it seems when you read the advertisements for it.
Now, the investigation missions. Those are awesome. I really wanted more of those, but alas, those are few and far between. Those were the only time I felt engrossed in mystery and conspiracy.