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Early 'Jony' iPhone 4 render shows Sony design influence

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#1 +techbeck

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Posted 26 July 2012 - 21:49

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The Apple vs. Samsung trial is just a few days away, but the legal proceedings are already providing insight into the inner workings of Cupertino — and how the iPhone's design team drew inspiration from Sony. A recent court filing by Samsung reveals that in 2006 Apple industrial designer Shin Nishibori was directed to design an iPhone prototype inspired by Sony's aesthetics after Tony Fadell internally circulated an interview with a designer from the company. An assortment of renders reveal his design, complete with a Sony logo — save for one where the logo has been modified to read "Jony," presumably in honor of Apple's Jony Ive.

Apple designer Richard Howarth took note of the renders, and in a 2006 email told Ive that that he felt the design allowed for a "much smaller-looking product with a much nicer shape" for making calls when compared to another prototype, referred to as "P2." The extruded design of the P2 bears a striking resemblance to the iPod Mini, with a large screen replacing the scroll wheel (looking at the P2 prototype also strongly brings Nokia's Lumia line to mind). Pictured with the P2 is what is clearly an early prototype for what would become the iPhone 4 and 4S sandwich design. Howarth comments that Nishibori's Sony-inspired look is "only half a step away" from what is now Cupertino's current model. In an amusing aside, Howard also tells Ive that the iPhone 4 design "looks old" when compared to the P2, but that it would be more usable.

This is no doubt just the first glimpse inside Apple's design process that we'll get thanks to the forthcoming trial. Things are scheduled to kick off on Monday, and we'll be there to bring you all the news.



More pics....

http://www.theverge....-images#3597478

http://www.theverge....-images#3597459

Source...
http://www.theverge....ne-4-looked-old



#2 jakem1

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Posted 26 July 2012 - 21:50

Have you considered using a smaller font?

:p

#3 OP +techbeck

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Posted 26 July 2012 - 21:53

Have you considered using a smaller font?

:p


I fixed it. Some times copying/pasting from TheVerge doesnt work to well.

#4 HawkMan

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Posted 26 July 2012 - 22:35

I just don't see the sony influence. what sony equipment in or before 2004 looked ike that ? Looks more like a panasonic lumix camera with the button and metal rim, but even that is stretching a lot....

#5 RichardK

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Posted 26 July 2012 - 22:41

I fixed it. Some times copying/pasting from TheVerge doesnt work to well.

so don't copy/paste from other sites and just post a link.

#6 OP +techbeck

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Posted 26 July 2012 - 22:51

I just don't see the sony influence. what sony equipment in or before 2004 looked ike that ? Looks more like a panasonic lumix camera with the button and metal rim, but even that is stretching a lot....


Did you look at all the pics? The iPhone 4 looks a lot like the Jony.

#7 still1

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Posted 27 July 2012 - 00:49

looks like apple copied from sony.

#8 Singh400

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Posted 27 July 2012 - 00:50

Ahhhaa this is GOLD.

#9 bj55555

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Posted 27 July 2012 - 01:09

This is news? Apple's decision to make "aspirational" products was driven by their desire to emulate Sony. The Sony brand used to carry a significant premium. Their TVs used to be at least a couple hundred dollars more expensive than Samsung, Panasonic or any of the crappy US brands.

#10 Buttus

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Posted 27 July 2012 - 01:14

Apple just needs to suck it, and realize that it's not copying, it's just seeing a normal, useful design and improving on it...

#11 Rudy

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Posted 27 July 2012 - 01:41

I would be curious to see the Sony phone they claim it's copied from

#12 rfirth

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Posted 27 July 2012 - 02:05

I would be curious to see the Sony phone they claim it's copied from


Influenced by Sony... not copied.

#13 Rudy

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Posted 27 July 2012 - 02:06

Influenced by Sony... not copied.

Fine, I would like the see the 2006 Sony phone that influenced that prototype (I'm seriously curious, not trolling at all)

#14 OP +techbeck

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Posted 27 July 2012 - 02:09

Fine, I would like the see the 2006 Sony phone that influenced that prototype (I'm seriously curious, not trolling at all)


Don't think that a product was actually released by Sony. These are just prototypes they had. But I dont think thats the point of this article.

#15 HawkMan

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Posted 27 July 2012 - 09:25

Did you look at all the pics? The iPhone 4 looks a lot like the Jony.


yes.... and the "jony" was one of the iphone prototypes, according to the article you posted. they just changed the sony logo to jony on one of the renders.