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AT&T wants customers to buy anything but the iPhone


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#1 still1

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Posted 01 August 2012 - 16:43

Quote

You could make the argument that AT&T might not hold nearly as much of the US mobile market if it weren’t for striking a deal with Apple that made them the exclusive launch partner of the iPhone. That exclusivity remained for years, causing other carriers to kick themselves for missing out on a golden opportunity. The iPhone has become such a hot ticket item that Sprint reportedly paid an exorbitant amount of cash to Apple simply for the right to stock the latest iteration of the handset. So why, then, is word trickling down from AT&T’s corporate offices to the retail level to steer customers away from purchasing an iPhone, even if they enter the store with their mind already set on the device?
That’s the word coming from BGR, where a report cites multiple sources working in AT&T’s retail stores as saying they have received direct orders to push customers towards Android (and even Windows Phone) devices. The reasoning behind the directive isn’t clear, as the iPhone has made up the bulk of AT&T’s phone sales over the past several years. It could be the impending launch of the iPhone 5 (or whatever it may end up being called). It could be in an effort to show a lack of favoritism towards Apple’s product.

AT&T has yet to comment, and we doubt they will provide any straight answers on the matter. Maybe it has everything to do with the fact that AT&T does offer several of the top Android devices currently on the market, and insisting that a customer pick up an HTC One X or Samsung Galaxy S3 instead of an iPhone could actually be seen as doing them a service.

http://phandroid.com...but-the-iphone/


#2 Steve B

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Posted 01 August 2012 - 16:48

I'd say the reasoning behind this could be what is stated above or just the fact that AT&T still might not want to admit that it's network would've been just find under iPhone load if it actually invested in its network and not wait until it basically collapsed to do anything. AT&T has made a lot of bad decisions over the years. This to me is one of them if what is being said is true. You start alienating Apple customers and they will flock to what carrier will offer to sell with the least amount of hassle. I'm beginning to wonder if this isn't some idea from corporate to drive away iPhone customers to lessen network load. That is exactly what AT&T would do and I definitely wouldn't be surprised if it is.

#3 +Xenosion

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Posted 01 August 2012 - 16:53

View PostSteve B, on 01 August 2012 - 16:48, said:

I'd say the reasoning behind this could be what is stated above or just the fact that AT&T still might not want to admit that it's network would've been just find under iPhone load if it actually invested in its network and not wait until it basically collapsed to do anything. AT&T has made a lot of bad decisions over the years. This to me is one of them if what is being said is true. You start alienating Apple customers and they will flock to what carrier will offer to sell with the least amount of hassle. I'm beginning to wonder if this isn't some idea from corporate to drive away iPhone customers to lessen network load. That is exactly what AT&T would do and I definitely wouldn't be surprised if it is.
A smartphone uses the same data regardless of the brand. Unless you're trying to say that AT&T is attempting to steer customers away entirely...

#4 Rudy

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Posted 01 August 2012 - 16:55

sounds silly to try to undercut your best selling phone :/

#5 Steve B

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Posted 01 August 2012 - 16:59

View PostXenosion, on 01 August 2012 - 16:53, said:

A smartphone uses the same data regardless of the brand. Unless you're trying to say that AT&T is attempting to steer customers away entirely...
You are right, data is data. What I meant was there are several different factors that determine data usage. One is the kind of person that has the device, the kind of smartphone. Some smartphones are more apt to use data then others because of speed. I hope it makes sense. In general, the iPhone is seen as the device the brought down AT&T's network or at the very least slowed it way down. As I said above, it would've been fine in Ma Bell actually invested in its network and not skimp out to please investors. WIth AT&T's track record, my "theory" above fits inline with AT&T's thinking.

#6 siah1214

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Posted 01 August 2012 - 17:01

View PostRudy, on 01 August 2012 - 16:55, said:

sounds silly to try to undercut your best selling phone :/
Not silly at all when you think about it. AT&T makes little money on iPhone sales because they are subsidized heavily. Then the iPhone user goes and uses (in general) much more data than the average Android user does, using network bandwidth and resources. So in the end, AT&T doesn't make nearly as much and in some cases loses money on the iPhone. So why should they want to sell iPhones? This will be very good for Windows Phone 8.

#7 theyarecomingforyou

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Posted 01 August 2012 - 17:01

View PostRudy, on 01 August 2012 - 16:55, said:

sounds silly to try to undercut your best selling phone :/

Not if Android phones offer better profitability, which it has been said that they do. If they can convince even 5% of customers to go for an Android phone instead of the iPhone then that can considerably increase profitability. And this move could be in response to the iPhone 5 which may be an even less attractive proposition for them.

#8 Dinggus

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Posted 01 August 2012 - 17:11

View Postsiah1214, on 01 August 2012 - 17:01, said:

Not silly at all when you think about it. AT&T makes little money on iPhone sales because they are subsidized heavily. Then the iPhone user goes and uses (in general) much more data than the average Android user does, using network bandwidth and resources. So in the end, AT&T doesn't make nearly as much and in some cases loses money on the iPhone. So why should they want to sell iPhones? This will be very good for Windows Phone 8.

If I had an Android, I'm sure I'd use just as much data as I do with my iPhone.

#9 Steve B

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Posted 01 August 2012 - 17:24

Well, AT&T released a statement saying they aren't doing such things. Though that doesn't mean squat because you can't expect them to admit it. LOL

#10 andrewbares

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Posted 01 August 2012 - 17:27

View PostDinggus, on 01 August 2012 - 17:11, said:

If I had an Android, I'm sure I'd use just as much data as I do with my iPhone.

But most people with Android DON'T use as much data, as studies have proven. That's where the logic comes from.

I'm betting that's because there are plenty of super cheap Android phones where people can't/don't want a data plan with them. So I don't think correlation == causation in this case. Nevertheless if AT&T can make more money off each Android sold, then that's what they should do.

#11 LSlari69

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Posted 01 August 2012 - 17:34

View PostSteve B, on 01 August 2012 - 16:48, said:

I'd say the reasoning behind this could be what is stated above or just the fact that AT&T still might not want to admit that it's network would've been just find under iPhone load if it actually invested in its network and not wait until it basically collapsed to do anything. AT&T has made a lot of bad decisions over the years. This to me is one of them if what is being said is true. You start alienating Apple customers and they will flock to what carrier will offer to sell with the least amount of hassle. I'm beginning to wonder if this isn't some idea from corporate to drive away iPhone customers to lessen network load. That is exactly what AT&T would do and I definitely wouldn't be surprised if it is.

That doesn't make sense. If you are worried about network load, Android does that far more than iPhones. We know how much of a data hog Android can be with all the ads popping up

#12 Obi-Wan Kenobi

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Posted 01 August 2012 - 17:39

well, that's funny, because my AT&T contract expires in 04/2013, but for only 250 bucks (plus, the fee for starting another 2 year plan), I can get an early upgrade for....you guessed it...an iPhone (and this is what they want me to have after using a droid...no thanks!) That's what they think I should have, and that's what they keep trying to pressure me into, but I REFUSE to.

#13 cybertimber2008

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Posted 01 August 2012 - 17:40

View Postandrewbares, on 01 August 2012 - 17:27, said:

But most people with Android DON'T use as much data, as studies have proven. That's where the logic comes from.
I think the widgets help. Why open a weather app with a bunch of videos up front (weather.com for iOS, looking at you...) when a simple widget will tell you the current temp + 3-5 days and use a few kilobytes of data?

#14 +Elliott

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Posted 01 August 2012 - 17:48

Sounds like I might be getting my iPhone 5 with Verizon instead.

#15 Steve B

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Posted 01 August 2012 - 17:58

View PostLSlari69, on 01 August 2012 - 17:34, said:

That doesn't make sense. If you are worried about network load, Android does that far more than iPhones. We know how much of a data hog Android can be with all the ads popping up
What is you say is true also but, I think it really depends on which Android device you're talking about and the person using it. Honestly, its really hard to say what AT&T's reasoning behind such a move would be. For all we know it could be "all the above". LOL