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#1 Damian

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Posted 08 August 2012 - 15:31

132-page document shows full extent of iPhone's influence on Samsung interface design



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Apple succeeded today in getting the entirety of an internal Samsung report comparing the iPhone to its own Galaxy S admitted into evidence. First reported by All Things D, the 132-page document paints a picture of Samsung recognizing superior elements of Apple’s user experience and changes Samsung needed to make in order to improve its own products. In most cases, these "Directions for Improvement" amounted to adding features or details where Apple’s interface was better, and subtracting those things that made Samsung's interface appear complex in comparison. While it's easy now to pick out areas where both iOS and Android engineers borrow from one another for new ideas about functionality, the document shows just how finely Samsung aimed to emulate Apple's user experience in 2010.




Source: The Verge
The Verge: Gallery

Scribd: 132-page document


#2 morden

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Posted 08 August 2012 - 15:33

i'm no Apple/iProduct fan but it takes a blind man not to see where Samsung got the "inspiration" for both their software and hardware... the Galaxy S series is like a cheap and badly done copy of the original, like it has been done by a designer taking instructions and details via phone

#3 OP Damian

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Posted 08 August 2012 - 15:34

Basically a manual on how to copy iOS. What else would you expect from Samsung?
Apple now have more than enough evidence to declare Samsung guilty.

#4 ahhell

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Posted 08 August 2012 - 15:36

Good god.
"When setting time for alarm, emotional satisfaction is low.."

It's setting the time not a ****ing orgasm. :s

#5 Boz

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Posted 08 August 2012 - 15:36

Welcome to the competitive analysis. You do realize that Apple does the EXACT same thing when they come up with their products? They look at most successful products, copy the things that work, improve on things that don't. Why is this a surprise or shock?

#6 Routerbad

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Posted 08 August 2012 - 16:40

Welcome to the competitive analysis. You do realize that Apple does the EXACT same thing when they come up with their products? They look at most successful products, copy the things that work, improve on things that don't. Why is this a surprise or shock?


Exactly this, you want to emulate the element that work, and discard those that don't. Competing companies are always invoking the experiences of their competitors to come up with new ideas. The doc didn't say "I like the iPhone's windy clock sound, get in there and copy the sound file so we can get it on our device." They simply saw the advantage of bringing an emotional element to an otherwise mundane task to give the user a sense of overall enjoyment. One thing Apple has always been good at is bringing emotional responses to the most pedestrian of user actions. While we may not see it as more than just "setting the time", the common user is getting more out of something that doesn't normally bring any enjoyment.

#7 +techbeck

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Posted 08 August 2012 - 16:46

And Samsung has evidence that says other wise. Who cares at this point and who cares if Samsung loses. I am sure Samsung will bounce back and if not, then there are other good android companies to choose from. Its not like it will be the end of Android.

Welcome to the competitive analysis. You do realize that Apple does the EXACT same thing when they come up with their products? They look at most successful products, copy the things that work, improve on things that don't. Why is this a surprise or shock?


Microsoft and Apple would either not exist, or be as successful as they are today, without copying/taking ideas and inspiration from others.

#8 .Neo

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Posted 08 August 2012 - 17:16

Microsoft and Apple would either not exist, or be as successful as they are today, without copying/taking ideas and inspiration from others.

Like I said before, there's a difference between drawing inspiration from others and flat out copying just about everything you can.

#9 Vice

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Posted 08 August 2012 - 17:40

It's surprising looking at this document just how much of it is similar to the iPhone.

I didn't realise it was this extensive really. I thought it was mainly just the home screen they ripped off but they also did the Calculator, Notes, Keyboard, Browser Bookmarks, Music Player, Contacts, Calender and the list goes on and on.

This doesn't look good for Samsung. Also something surprising is just how deep this document is, they aren't just examining the competition they are outlining every single aspect of the product. Every slide is extremely detailed to a specific function of the iPhone or its supporting software iTunes and it is basically detailing what Samsung has to change to look like the iPhone and iTunes.

#10 wv@gt

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Posted 08 August 2012 - 19:39

I think if anything, this is a wake up call for the industry and even those here on this board. Its not always easy innovating a new function when something already does it so well. A lot of designs out there emulate something existing. Apple isn't new to this concept and neither is Samsung. In Samsungs case looking at the document they took a clear easy path. Looking at the Calculator for example, Apple used the Braun calculator and emulated that on the iPhone, this has been documented by them. Apple uses many of Dieter Rams styles and proportions in their designs as well as Brauns. Im not sure really what approach Samsung took, it could have been Brauns as well. Sure many are saying there are not many approaches to Calculator designs, but yet I haven't seen evidence that they attempted something different

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#11 BoredBozirini

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Posted 08 August 2012 - 23:49

Indisputable proof that Samsung has always been in the wrong.

#12 Javik

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Posted 08 August 2012 - 23:54

This thread is like shill central. It amuses me that nobody made the same arguments when Samsung proved that Apple ripped parts of their design from other phones either. In the tech world people always copy ideas from other people, and despite what Apple fans will tell you Apple didn't invent every good idea either, in fact iOS 5 was a work of ripping off Android and Windows Phone.

It's just the way the tech industry works. Get the hell over yourselves already and bitch about something that actually matters.

#13 .Neo

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Posted 09 August 2012 - 23:21

It's just the way the tech industry works. Get the hell over yourselves already and bitch about something that actually matters.

Bitching about the Windows 8 Start screen has been done more than enough.

#14 Enron

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Posted 09 August 2012 - 23:30

Does the iPhone really make sound when setting an alarm? I don't remember mine ever doing that.

#15 Buttus

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Posted 09 August 2012 - 23:37

i really wouldn't call it copying when you make something that is just the most logical way to do things...

like i wouldn't say firestone copies the tires that goodyear makes... they're round, have a certain shape to the sidewall, thickness, tread, etc, etc... it's just the most logical way to do something...

in the example at the beginning, what should samsung have done to slide the numbers? go diagonal? maybe press buttons? no! you swipe to spin the 'dial' to the number you want...

these 'copying' things are such crap....



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