jagowar, on 17 August 2012 - 19:09, said:
I think it would have done wonders to call it something different from the negative backlash from the haters.
Calling it windows set an expectation for those desktop users.... its not that.... it's thinking beyond the desktop and to the next generation of computing and really should have had a name to reflect that.
Maybe Microsoft will not call the next version "Windows 9".
If the desktop plays a minimal role in the next Windows version (mainly for backward compatibility), then yes, it would make sense to rename the OS to something more relevant.
The Windows brand, however, has powerful recognition appeal to consumers. It's going to be a difficult decision.