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Nokia's new PureView ad is amazing, too bad it's faked

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#1 Manish

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Posted 05 September 2012 - 21:36

In the ad, Nokia shows off the PureView's image stabilization technology. The opening segment... shows a young man and woman cheerily riding bikes along a scenic river. As he films her breezily laughing, the ad shows side-by-side video — obviously intended to represent the phone's video capabilities. On the left, Nokia shows the non-stabilized version, which, predictably, looks terrible, and on the right the ad shows the perfectly smooth capture, purportedly enabled by Nokia's optical image stabilization technology. The only problem is that the video is faked.

As you can see in the video and photo above, there's a curious reflection in the window of the trailer in the background. It's not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he's holding, we can reasonably agree it's not a Lumia 920.



Source: http://www.theverge....-are-fraudulent


#2 +techbeck

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Posted 05 September 2012 - 21:38

Update: We spoke with a Nokia spokesperson who agrees that the PureView ad is misleading. They stressed that it was "never the company's intention to deceive anyone," but only to demonstrate the benefits of optical image stabilization. Nokia says it's now looking into updating the original video with a footnote so that it's clear that the images are simulated, and the original Nokia Conversations blog post that announced the video has been updated with the following text: "the OIS video, above, was not shot using the Lumia 920."


Would rather see real life tests than simulated ones.

#3 Zedox

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Posted 05 September 2012 - 21:40

Yea, I wasn't gonna wait to see real tests anyways.

#4 micro

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Posted 05 September 2012 - 21:43

Even though the ad is showing only a simulation. I have seen with side hands on videos that the pureview camera blows everything away mobile wise in terms of low light image quality and stabelization. Its too bad the marketing team used a mounted camera. Im sure they could have easily used the 920 with very similar results.

#5 George P

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Posted 05 September 2012 - 22:11

They did a real test, or actually they showed you a real test in the presentation. There's a side by side video between two phones being held by a guy as he walks towards a women standing at the peer. The side by side video comparison says it all.

#6 grayscale

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Posted 05 September 2012 - 22:38

As you can see in the video and photo above, there's a curious reflection in the window of the trailer in the background. It's not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he's holding, we can reasonably agree it's not a Lumia 920. (Update: Nokia has confirmed this video was notshot with a 920 — see below.)




Update: We spoke with a Nokia spokesperson who agrees that the PureView ad is misleading. They stressed that it was "never the company's intention to deceive anyone," but only to demonstrate the benefits of optical image stabilization. Nokia says it's now looking into updating the original video with a footnote so that it's clear that the images are simulated, and the original Nokia Conversations blog post that announced the videohas been updated with the following text: "the OIS video, above, was not shot using the Lumia 920."


Source: The Verge

#7 ahhell

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Posted 05 September 2012 - 22:44

At least they fessed up to it. Apple would have given everyone the finger and kept on their merry way.

#8 Detection

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Posted 05 September 2012 - 22:55

Tut tut

#9 +techbeck

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Posted 05 September 2012 - 22:55

Dont see why they need to simulate this feature. If it is as good as they say it is, then a real demo should speak for itself.

And this has already been posted in the WP section of the forums.

#10 +Ryster

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Posted 05 September 2012 - 23:13

As the blog where this video first appears states, the video is just a demonstration of OIS as a technology, not Nokia's implementation of it.

That said, sticking a pureview caption on the video could be seen as misleading.

#11 theyarecomingforyou

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Posted 05 September 2012 - 23:17

Companies that produce deliberately misleading adverts should be fined. There is simply no credibility in claiming that there was no "intention to deceive anyone". They equipped a van with a professional camera system and lighting rig and they expect me to believe they didn't think it would be deceptive? They show a man on a bike holding a phone and then switch to a shot which clearly implies it was taken on the phone.

#12 thealexweb

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Posted 05 September 2012 - 23:35

That's sums up nicely how confident they must secretly be with PureView if they decided not to actually use it.

#13 Growled

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Posted 05 September 2012 - 23:46

No one likes to buy from liars.

#14 Singh400

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Posted 05 September 2012 - 23:49

Real actual demo:-



I'd say the advert was spot on when comparing to the real actual demo!

#15 grayscale

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Posted 05 September 2012 - 23:57

Real actual demo:-

http://www.youtube.com/watch?v=6bfY_KbXRFY&feature=player_embedded

I'd say the advert was spot on when comparing to the real actual demo!


which is what makes it what they did worse. Since the 920 is great as it is, why can't they just use the unit itself?