Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it’s time to let people see for themselves that there is a better option in search.
“Relevancy of search results is the No. 1 driver of search engine preference, and independent research shows that people chose Bing’s web search results over Google’s nearly 2-to-1,” said Mike Nichols, corporate vice president and chief marketing officer of Bing. “It’s time to break the Google habit and learn why you deserve more from your search engine.”