“Yeah, yeah, I really am,” he tells us. “I really play. I’m in a Null-sec corp, the whole bit. The games I’m playing right now are Planetside 2, Dota 2 and Eve. Eve used to be the forefront game, but now it’s the background game because I don’t have a choice, I’m having too much fun in Planetside 2. And Dota 2 I’m playing a lot with my kids right now.”
Few people of Smedley’s seniority in the industry are quite so comfortable talking about games, and the people that play them. Players are consumers, or users; games are products or services. Smedley – who in further contrast to his peers is candid and outspoken throughout our interview – believes people like that have no place in the game industry.
“In my opinion, people that don’t play games have no business in this business,” he says. “It should be the gamers-only club, I think. I can’t stand people that don’t know what they’re talking about when it comes to playing these things.”