CrashGordon, on 22 September 2012 - 03:41, said:
"Store Brand" or not, the store/chain itself did not make/produce the product. Some other company made/produced it and it was sold under that stores name/brand.
If you're going to sue, at least sue the right entity.
Read the label of any house/store "brand" I'm sure you'll find it was bottled/manufactured/produced by someone other than the one it's being sold under.
Actually the store would be at fault.
For example, Loblaws, a grocery chain in Canada, has two store brands, No Name, and Presidents Choice. Loblaws pays for both of them to be made, sure it's done by a 3rd party, but it is still Their product. They are responsible for the products that bare their name. [ I know cause I worked for them, and we found errors before.. ].
Now if it's some other companies product, like a Coke product, then it's Coke's problem. But because it's the store brand, it's theirs. They contract a company to manufacture it, they set out the product they want, and it's made for them, they advertise it, and sell it.
Now depending, the Chain might have a case against the contracted company, but that is their problem.