Apple. Carefully cutting up and dividing the market as necessary to make their numbers look good.
When all tablets are over $499, it's just "the tablet market".
When tablets start competing on price, ignore all tablets cheaper than the iPad and it becomes "the premium tablet market".
When OS vs. OS numbers aren't on Apple's side anymore, it's the "OEM vs. OEM premium tablet market".
And if Amazon Android devices start outselling iPads, it'll become the "specific model vs. specific model" market, guaranteeing that, as long as the Kindle Fire HD 4G 64GB in white sells less than the iPad 4G 64GB in white, Apple fans can cheer.







