I'm a fairly active Facebook user, but I really dislike the sort of monopoly the company has. (For lack of a better word) I'm hoping social media will evolve into a more independent form. Obviously you still need a provider, but more in the way of how email or a phone number works. Everyone can choose their own company but it does seamlessly work together: It's one big system. I'm kinda surprised video calls still haven't reached that point yet, never mind how long it will take for it to happen with social media.