There’s no easy way to put this so I’ll just come right out with it. I’m leaving you. It’s been great (mostly) but it’s over.
I figured the least I could do is to explain my decision in full – I like to think it might help protect you from nasty break-ups like this in the future.
I’ve been with you, with Apple I mean, for 13 years now – ever since 1999. Perhaps you’ve forgotten: I was a spotty teenager; I bought one of your cute little translucent iBooks. Slowly but surely I painted most parts of my technological life a bright shade of Apple. Let’s see: I’ve owned two iMacs, a number of iBooks, countless Macbooks (I’ve currently got two on the go, for some unknown reason), an iPhone for almost five years, an iPad since the very beginning; iPods, iPod touches, iPod nanos – I’ve had ‘em all. I even invested in an Apple TV and, wait for it, a G4 Power Mac Cube (yes, that was me!).
I’ll admit I became dependent on you – clingy, even. When I went to the States a couple of years back I shelled out hundreds of dollars to ensure I wouldn’t be without an iPhone – even though I was back at college and wasn’t exactly rolling in it. And like so many of those who fall in love with you, soon enough I found myself working part-time as your best PR spokesman: I spent hours persuading all my friends to buy your stuff. I even wrote a blog about what made Apple such a dynamic, innovative and successful company.
Like millions of others, I really believed the hype.
I never thought I would utter these words, but here goes: I’m leaving you.
Read the whole letter here: http://www.businessi...ing-you-2012-11
Great article/letter that actually shows why Apple's time is gone. Not sure if this is for backpage news section or Mac or iPhone or whatever but since it's from a one of the sites that I read for news I posted here.
I think he explains it so well.