Asrokhel Posted November 3, 2012 Share Posted November 3, 2012 The French arm of Sony Computer Entertainment has published a PlayStation Vita ad that certainly pushes the boundaries of sexism. The magazine ad, which was spotted by Kotaku, compares the Vita with its front touchscreen and rear touchpad functionality to a woman with four breasts. The tag line is "Touch both sides, twice the sensations?. You can see the ad below. On the face of it the ad is quite clever and certainly would do a good job of accurately reaching the target market. And lest we forget, the sensibilities of our French amis are typically somewhat less reserved than we?re accustomed to on this side of the channel. But nonetheless, in the current climate where sexism in the games industry is one of the hot topics of the year, it?s certainly a risk to run with such a creative. It is therefore appropriate then that a Sony UK rep told MCV the ad is not something that would necessarily be considered for the UK market and that each European territory office has a degree of flexibility in their marketing approach. What is considered appropriate in one country or territory would not be in another. Common sense, really. http://www.mcvuk.com...our-breasts-ad/ Link to comment Share on other sites More sharing options...
siah1214 Posted November 3, 2012 Share Posted November 3, 2012 Sony needs to fire their Playstation marketing department. They're worse than Microsoft when it comes to weird nonsense ads. Link to comment Share on other sites More sharing options...
123456789A Posted November 3, 2012 Share Posted November 3, 2012 Does this mean you need 4 hands to play? Link to comment Share on other sites More sharing options...
neufuse Veteran Posted November 3, 2012 Veteran Share Posted November 3, 2012 wtf? Link to comment Share on other sites More sharing options...
Colin McGregor Posted November 3, 2012 Share Posted November 3, 2012 lol uptight girls and neutered guys getting mad over an ad lol FiB3R, soniqstylz and +Anarkii 3 Share Link to comment Share on other sites More sharing options...
DPyro Posted November 3, 2012 Share Posted November 3, 2012 Sony needs to fire their Playstation marketing department. They're worse than Microsoft when it comes to weird nonsense ads. They did, and then came up with the Kevin Butler ads. MightyJordan 1 Share Link to comment Share on other sites More sharing options...
Louisifer Posted November 3, 2012 Share Posted November 3, 2012 Where can I find this 4 breasted woman? I would prefer to do my own comparing :shiftyninja: Growled 1 Share Link to comment Share on other sites More sharing options...
SlimShady Posted November 3, 2012 Share Posted November 3, 2012 It's not that bad, c'mon. So many beer commercials are way worse. Link to comment Share on other sites More sharing options...
Phouchg Posted November 3, 2012 Share Posted November 3, 2012 Freud was right. Link to comment Share on other sites More sharing options...
Growled Member Posted November 4, 2012 Member Share Posted November 4, 2012 What in the world was Sony thinking? Link to comment Share on other sites More sharing options...
cashman Veteran Posted November 4, 2012 Veteran Share Posted November 4, 2012 Perfectly targeted advert in my opinion. You wouldn't put this on American soil of course, but in France. Perfect. Link to comment Share on other sites More sharing options...
Aethec Posted November 4, 2012 Share Posted November 4, 2012 It's not shocking or whatever, it's just ridiculous. Phouchg 1 Share Link to comment Share on other sites More sharing options...
-T- Member Posted November 4, 2012 Member Share Posted November 4, 2012 Heh, that's funny. Why does noone else here have a sense of humour soniqstylz 1 Share Link to comment Share on other sites More sharing options...
Dick Montage Posted November 4, 2012 Share Posted November 4, 2012 My first thought? Sleeping would be uncomfortable! AsherGZ 1 Share Link to comment Share on other sites More sharing options...
Max Norris Posted November 4, 2012 Share Posted November 4, 2012 Showed this ad to my wife last night, told her "I want one of these for Christmas. Oh, and a Vita would be nice too." The bruises are still pretty sore. On topic, it's clever, a little juvenile maybe but got a chuckle out of it. Would never fly in the US of course. Jan 1 Share Link to comment Share on other sites More sharing options...
Dick Montage Posted November 4, 2012 Share Posted November 4, 2012 Would never fly in the US of course. France and America (generally) have very different attitudes towards such things. Americans seems to consider their attitude "superior" or "more evolved", but that's just like, their opinion, man ;) Link to comment Share on other sites More sharing options...
+Anarkii Subscriber² Posted November 4, 2012 Subscriber² Share Posted November 4, 2012 Great ad, love it :) Shame that so many people find it offensive thou. As someone mentioned earlier in the thread, does you not have a sense of humor? Link to comment Share on other sites More sharing options...
+Audioboxer Subscriber² Posted November 5, 2012 Subscriber² Share Posted November 5, 2012 Showed this ad to my wife last night, told her "I want one of these for Christmas. Oh, and a Vita would be nice too." The bruises are still pretty sore. On topic, it's clever, a little juvenile maybe but got a chuckle out of it. Would never fly in the US of course. LOL Wouldn't fly in anti-sex America, and while I'm pretty indifferent to it, it seems fine for France/EU. It's better than talking Squirrels or Crying Babies. The breasts actually link to the front and back touch screens, so there is some relevance, and we can all agree boobs are awesome. It also seems to be simply a print based ad, those usually have to be quite the talking point to get noticed, and what do you know, it now has become a talking point. It's the kind of ad you'd see and remember in the Subway or public transport, versus the mass of other ads that pass by your retinas. Trying to convert it into a video based ad would probably fail miserably though. Link to comment Share on other sites More sharing options...
strekship Posted November 5, 2012 Share Posted November 5, 2012 First thing I thought of when I saw this. Alera 1 Share Link to comment Share on other sites More sharing options...
Growled Member Posted November 5, 2012 Member Share Posted November 5, 2012 My first thought? Sleeping would be uncomfortable! My first thought was how would I ever get around to all of them. Link to comment Share on other sites More sharing options...
Colin McGregor Posted November 5, 2012 Share Posted November 5, 2012 Would never fly in the US of course. The US Version is 2 burgers back to back soniqstylz, Max Norris and |Rapture| 3 Share Link to comment Share on other sites More sharing options...
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