A move like this would normally take time, but Disney has been moving fast while trying to get deals done. It reportedly only took them 6 months to hammer out a deal with Lucas for LucasFilm. What also makes this interesting is that Hasbro holds the toy and table top game licenses to already owned Marvel, and newly bought Star Wars.
What that means for movies, is likely to be the same for the way it has worked with Marvel. Really the only active movie franchises that Hasbro has going right now is G.I. Joe and Transformers, both of which are parked at Paramount. MTV's report states that Disney could easily change that.