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For Apple, ‘it’s all downhill from here’


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#1 Asrokhel

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Posted 10 November 2012 - 09:22

10:20 AM - It’s time for a changing of the guard. Apple (AAPL), the most valuable consumer electronics company on the planet, has already peaked and is now tumbling back down to Earth according to a former employee. Apple is on the verge of reporting the biggest quarter in the history of U.S. business thanks to record iPhone 5 demand, a refreshed iPad lineup and all-new Mac computers, but former Apple engineering manager Dan Crow still says Apple’s peak is behind us and “it’s all downhill from here.”

“I think Apple has peaked and the story of the next few years will be one of a slow but real decline,” Crow wrote on Wednesday in a column on The Guardian. The software engineer points to the ongoing iOS Maps debacle and the recent executive shakeup as two sure signs of the upcoming Apple apocalypse.

Replacing Google Maps with an obviously inferior experience shows how much Apple has changed,” Crow wrote. “Apple’s success had been all about offering users the best possible experience; suddenly it is willing to give users a clearly worse experience to further its corporate interests – in this case its long-running dispute with Google (GOOG). We might expect this sort of behaviour from Microsoft (MSFT), but we don’t expect it from Apple.”

Crow says Apple is now putting its own needs ahead of its customers’ needs, and this is a sure sign of the company’s slow tumble. Even though Apple may have taken some steps to reverse the trend, it’s apparently too late.

“It’s not just on the product side where there are signs of Apple slipping,” he wrote. “While the recent departure of Scott Forstall has, rightly, garnered a lot of headlines, it’s important not to overlook the fate of John Browett. He was in charge of Apple’s retail stores – a vital component of Apple’s success over the last decade. Browett was in position for just seven months and by all accounts he presided over a significant and ill-advised change in strategy, focussing on profit over customer care – another example of Apple putting its corporate needs ahead of its customers.”

He continues, “It’s baffling. Apple has a winning formula – perhaps the most successful business formula ever – yet it seems intent on changing it.”

No company can stay on top forever, of course, but many would argue Crow’s claim that Apple is in the midst of a decline is a bit premature. Apple’s stock is getting pummeled though, down more than 18% since hitting a record high when the iPhone 5 launched, and investors have not been impressed with Apple’s recent numbers thanks to sky-high expectations from Wall Street analysts.

Whether or not Apple is truly in decline remains to be seen, but making that claim immediately after Apple reported a record September quarter, and just before Apple is set to post a record December quarter, is a bit of a stretch.












http://bgr.com/2012/...cutive-shakeup/


#2 BattleDaggit

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Posted 10 November 2012 - 10:04

Crow says Apple is now putting its own needs ahead of its customers’ needs, and this is a sure sign of the company’s slow tumble.


I thought that was always the norm.

#3 +d5aqoëp

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Posted 10 November 2012 - 10:39

The Apple Maps debacle is going to bite them in the ass hard. I myself going to use 4S as long as I can and switch to Android or WP8 phone next. Right now I am using a phone which has poor to none 1st party map support in my city.

And this after me upgrading to every iPhone released since iPhone 3G shows what damage apple has done.

#4 trip21

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Posted 10 November 2012 - 10:47

“It’s baffling. Apple has a winning formula – perhaps the most successful business formula ever.”


Is he refering to the brainwashing?

#5 remixedcat

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Posted 10 November 2012 - 11:11

shouldn't have used apple maps

#6 +Chicane-UK

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Posted 10 November 2012 - 11:49

The usual Apple trolling aside (I see in a handful of posts we already have some good examples) I have to say I do agree, and I'm concerned about their future.

The maps fiasco was utterly in-excusable.. in fact I can't believe they ever launched it with so many obvious, glaring problems. There must have been some interesting emails circulating in Cupertino on the run up to and the subsequent release of IOS6, from engineers who knew full well that the product wasn't ready.

I'll reiterate my concern about them now - all of the stuff they release is an evolution of an existing product. They're not making any exciting new products or bold moves into new markets. I used to enjoy watching the launches to see what was going to come out but now it just feels like we're watching the same products.. just 33% quicker, or 25% better. I want to see some game changers.

#7 Dorza

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Posted 10 November 2012 - 11:51

Is he refering to the brainwashing?


Yes, but every large MNC does this, its just that Apple, sorry Steve Jobs managed to do it far better. Now that he is gone Apple are in decline, I always said and thought it would happen. He was Apple and if they want to continue they need to open up, offer OSX on PC for a start. I bet it would do well as many people would like to own a mac they just can't because the barrier to ownership is too costly compared to a standard windows product. That would really put the cat amongst the pigeons where MS are concerned. But as it is the majority can't justify the grotesque cost of a mac (which is essentially a PC these days).

#8 Active.

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Posted 10 November 2012 - 11:58

they need to open up, offer OSX on PC for a start.

Now there's a novel suggestion.

#9 thealexweb

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Posted 10 November 2012 - 12:00

Their share price will come down to match the true value of the company yes, but with revenue and profit still climbing every year Apple will remain at the core of the tech industry for decades.

#10 +TruckWEB

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Posted 10 November 2012 - 12:15

The last time Steve was out of Apple, it almost came crashing down. Now Steve is no longer with us.... Look what's going to happen....

#11 Glassed Silver

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Posted 10 November 2012 - 12:36

The last time Steve was out of Apple, it almost came crashing down. Now Steve is no longer with us.... Look what's going to happen....

That's cherry-picking of factors for your equation.

The situations hardly are comparable.

It's not like it's impossible the outcome of a crash or almost crash might happen over time, but not necessarily for the same reasons.

It's like saying "That dude who just died 5 days ago ate an apple 3 hours before his death.
I see you're eating an Apple, my estimation is that we might wanna call the undertaker now..."

Glassed Silver:mac

#12 Javik

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Posted 10 November 2012 - 12:38

I've never been a lover of Apple products, but they have always deserved credit for being innovative. However I think it's been a while since they did anything truly innovative.

#13 Arceles

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Posted 10 November 2012 - 12:44

Now there's a novel suggestion.


Uuuuuuh.... that would be indeed the beginning of a new era, I for myself like OSX (or at least did, on my hackintosh with Leopard) and with the current direction MS is taking... may as well switch to OSX on my entertainment partition, they already have a nice quantity of games too, I however hope that ubuntu goes up in popularity with steam :D

#14 Dorza

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Posted 10 November 2012 - 13:00

I however hope that ubuntu goes up in popularity with steam :D


So do I, proper mainstream gaming on Linux is like hell freezing over. That could go anywhere that one could and open up doors that were previously thought unlikly with linux.

#15 Gaffney

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Posted 10 November 2012 - 13:01

Apple needs to come up with some Innovation fast. The iPod and iPhone is what put them in the position they are today, those products need an innovation. The most obvious would be a new operating system but when was the last time Apple made a good bit of software? OS X 10.5 is the last one I can think of, that was in 2077 same year as the iPhone. Since then iOS and OS X have just got small incremental updates.