Asrokhel Posted November 17, 2012 Share Posted November 17, 2012 Staples' doofus dad. Microsoft's new Windows 8 operating system -- featuring "live" tiles instead of the folders we're all used to -- is supposed to be simple enough that after a brief period of experimental tapping, clicking and swiping users should be able to figure out how it works. Staples, however, is assuming the opposite: that many, many customers will be baffled by the new system. In a set of new commercials from McCann, Staples is offering free Windows 8 Training to anyone who buys a new machine there. The commercial features a doofus dad -- that's you, computer buyer! -- who gets the cold shoulder from his sulky teenage son when he asks for some help with Windows 8. The dad is forced to go to Staples for training. Staples' commercial is unusual because it basically features one big brand (Staples) asserting that another brand it's in business with (Microsoft) has made a product that's too complicated for customers to understand on their own. That kind of backhanded slam almost never happens in the marketing business. Here's the spot: http://www.businessi...s-8-ads-2012-11 Link to comment Share on other sites More sharing options...
jakem1 Posted November 17, 2012 Share Posted November 17, 2012 I don't see what the big deal is. It seems sensible for a company to offer a service that might benefit some of their customers. Link to comment Share on other sites More sharing options...
Scorbing Posted November 17, 2012 Share Posted November 17, 2012 LOL...LOL...LOL...LOL... Even Staples realizes how fu...ed up Windows 8 is.....Nice. Link to comment Share on other sites More sharing options...
Seahorsepip Veteran Posted November 17, 2012 Veteran Share Posted November 17, 2012 lol at the answer of his son xD Muhammad Farrukh, fsX, f0rk_b0mb and 1 other 4 Share Link to comment Share on other sites More sharing options...
Timan Veteran Posted November 17, 2012 Veteran Share Posted November 17, 2012 I think that ad is perfect, who hasn't done that to their parents :p Muhammad Farrukh, Jan, jakem1 and 1 other 4 Share Link to comment Share on other sites More sharing options...
Eric Veteran Posted November 17, 2012 Veteran Share Posted November 17, 2012 I'm going to say "no." Seems like a total non-issue to me. LOL...LOL...LOL...LOL... Even Staples realizes how fu...ed up Windows 8 is.....Nice. Staples just wants business. Lord knows they need it. Muhammad Farrukh 1 Share Link to comment Share on other sites More sharing options...
User6060 Posted November 17, 2012 Share Posted November 17, 2012 Ad is fine even funny i might say Link to comment Share on other sites More sharing options...
Glassed Silver Posted November 17, 2012 Share Posted November 17, 2012 Ad is not the problem *hint hint* Smart son by the way... Once you help once, you help for a lifetime... :p At least my mom's rather intelligent most of the time so the help-desk only works part-time :D Also, my dad is rather tech savvy, helps things a bit, too. :p Glassed Silver:mac carmatic 1 Share Link to comment Share on other sites More sharing options...
+Majesticmerc MVC Posted November 17, 2012 MVC Share Posted November 17, 2012 This is going to offend someone? Really? In fairness, people ARE going to need help transitioning to Windows 8, it's a jarring change. It's smart business to take advantage of that and offer help, even if it will be overpriced and underwhelming. Link to comment Share on other sites More sharing options...
Xilo Posted November 17, 2012 Share Posted November 17, 2012 This is going to offend someone? Really? You're always going to offend someone... Sad world we live in. +Majesticmerc 1 Share Link to comment Share on other sites More sharing options...
strotee Posted November 17, 2012 Share Posted November 17, 2012 My initial reaction: the dad seems spineless and lets his son walk all over him. It looks like the son still lives at home (paid by parents), uses internet (paid by parents), most likely uses a cell (paid by parents), eats food (paid by parents) and the son can't answer some computer questions by the parents? I realize it was all in jest , but no parent should have to go back to a retail store for questions when there is a capable person in the house. This applies to any OS (even the abomination we call Windows 8). trag3dy 1 Share Link to comment Share on other sites More sharing options...
Edrick Smith Posted November 17, 2012 Share Posted November 17, 2012 That article had me all ready for some insulting ad calling the consumer stupid, but I didn't see a damn thing wrong with it. In fact I was more offended by the article than by the ad. slinky333, Glassed Silver and +Majesticmerc 3 Share Link to comment Share on other sites More sharing options...
Growled Member Posted November 18, 2012 Member Share Posted November 18, 2012 My initial reaction: the dad seems spineless and lets his son walk all over him. It looks like the son still lives at home (paid by parents), uses internet (paid by parents), most likely uses a cell (paid by parents), eats food (paid by parents) and the son can't answer some computer questions by the parents? I realize it was all in jest , but no parent should have to go back to a retail store for questions when there is a capable person in the house. This applies to any OS (even the abomination we call Windows 8). It may be sad but I see kids do their parents this way every day. Link to comment Share on other sites More sharing options...
ArialBlue Posted November 18, 2012 Share Posted November 18, 2012 Eh. Sensationalist where there is none. They did get Father/Son relationship correctly. Link to comment Share on other sites More sharing options...
(Spork) Posted November 18, 2012 Share Posted November 18, 2012 why would anyone be offended ? Link to comment Share on other sites More sharing options...
tiagosilva29 Posted November 18, 2012 Share Posted November 18, 2012 why would anyone be offended ? Because in the United States of America a son would never treat his father like that and every single person knows about Windows 8. God bless America and no place else. CJ33 and yxz 2 Share Link to comment Share on other sites More sharing options...
jakem1 Posted November 18, 2012 Share Posted November 18, 2012 Once you help once, you help for a lifetime... :p :laugh: too true. Link to comment Share on other sites More sharing options...
Noir Angel Posted November 18, 2012 Share Posted November 18, 2012 Because in the United States of America a son would never treat his father like that and every single person knows about Windows 8. God bless America and no place else. :laugh: Link to comment Share on other sites More sharing options...
CJ33 Posted November 18, 2012 Share Posted November 18, 2012 Because in the United States of America a son would never treat his father like that and every single person knows about Windows 8. God bless America and no place else. that is just so hillarious Link to comment Share on other sites More sharing options...
JaredFrost Posted November 19, 2012 Share Posted November 19, 2012 You're always going to offend someone... Sad world we live in. Your post offends me sir! :shifty: /s Glassed Silver 1 Share Link to comment Share on other sites More sharing options...
Quillz Posted November 20, 2012 Share Posted November 20, 2012 And people also needed training when Windows 95 came out. I guess that was a gigantic failure, too, right? Link to comment Share on other sites More sharing options...
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