true and I am no expert in enterprise licensing but haven't they been paying twice already for Windows (once for OS and then CALs or whatever they are called) - how is this new?
I couldn't read the full article but it sounds like the main new issue (beyond the 15% rate hike) is that they are now calling for device AND user CALs instead of device OR user CALs.
Before in a typical scenario you'd pay for licenses for the following and you'd choose if you want user or device CALs (depending on which is 'lower' in your environment':
OS, Exchange, SQL, Sharepoint, Office, etc
Now it sounds like you'll need a device and a user CAL per product, significantly increasing the cost of self-hosted services. Instead of a single Exchange user CAL that can be used by the employee on their desktop/laptop/phone/tablet it appears they would now have to buy five(!) licences for the same scenario.
Sounds like a way to make cloud pricing look more attractive (per the prior post) to those wayward CIOs.