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Why do most major new versions redesign their UI?


33 replies to this topic * * * - - 2 votes

#1 warwagon

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Posted 30 November 2012 - 20:20

Have you ever noticed how every new major version of a piece of software always has to have a new redesigned UI (Excluding Chrome and Firefox). For example It seems like every new update to Norton / Norton Internet security always has a new redesigned UI. What was wrong with the old UI? Although hit looks like Norton did damn good up until version 2008 then they started to change / redesign the UI every new version. Or is it software venders way of justifying the new upgrade?



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#2 Hardcore Til I Die

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Posted 30 November 2012 - 20:22

To make it look new.

Why waste time on implementing new features when you can just redesign it :p

#3 typu

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Posted 30 November 2012 - 20:24

if you lack content just make it look new...

#4 Shane Nokes

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Posted 30 November 2012 - 20:28

It's often to help customers differentiate between versions. A lot of what you're looking at for Norton is just simple graphics changes.

They just change the art assets and call it done. Note...I'm referring to the aesthetics, not the under the hood changes.

#5 AJerman

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Posted 30 November 2012 - 20:29

Ugh, Norton.

#6 +Jdawg683

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Posted 30 November 2012 - 20:30

new version, new UI ::shrug::

keeps people thinking that there's something better about it. if you have an appealing UI then people think they need it.

#7 OP warwagon

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Posted 30 November 2012 - 20:33

View PostShane Nokes, on 30 November 2012 - 20:28, said:

It's often to help customers differentiate between versions. A lot of what you're looking at for Norton is just simple graphics changes.

They just change the art assets and call it done. Note...I'm referring to the aesthetics, not the under the hood changes.

Speaking of which, that's another thing. Norton on their boxes call it Norton 2012, Norton 2013 but when you open the program up and go under "about" to see which version they are using there is never any mention of 2013 or 2010 just version numbers like version 18.0 or 19.0. Sure you could look at the copyright date to get close, but still .. it annoys me!

#8 Aergan

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Posted 30 November 2012 - 20:35

Looks like 2012 was a very bad year.

#9 Shane Nokes

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Posted 30 November 2012 - 20:36

View Postwarwagon, on 30 November 2012 - 20:33, said:

Speaking of which, that's another thing. Norton on their boxes call it Norton 2012, Norton 2013 but when you open the program up and go under "about" to see which version they are using there is never any mention of 2013 or 2010 just version numbers like version 18.0 or 19.0. Sure you could look at the copyright date to get close, but still .. it annoys me!

That's not really any different from Windows 8 really being NT 6.2 or Windows Phone 7.5 actually being version 7.1.x, or Office 2013 being version 15.

Branded names and actual version numbers often aren't in alignment with each other. :)

#10 OP warwagon

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Posted 30 November 2012 - 20:38

View PostShane Nokes, on 30 November 2012 - 20:36, said:

That's not really any different from Windows 8 really being NT 6.2 or Windows Phone 7.5 actually being version 7.1.x, or Office 2013 being version 15.

Branded names and actual version numbers often aren't in alignment with each other. :)

In windows you just go into the system proprieties and it will tell you which version. It will say "Windows 8 or Windows 7. It won't just say NT 6.1 or NT 6.2

#11 Nothing Here

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Posted 30 November 2012 - 20:38

View Postwarwagon, on 30 November 2012 - 20:20, said:

Have you ever noticed how every new major version of a piece of software always has to have a new redesigned UI (Excluding Chrome and Firefox). For example It seems like every new update to Norton / Norton Internet security always has a new redesigned UI. What was wrong with the old UI? Or is it software venders way of justifying the new upgrade?


~snipped~




You forgot a few. One being this:

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#12 Shane Nokes

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Posted 30 November 2012 - 20:42

View Postwarwagon, on 30 November 2012 - 20:38, said:

In windows you just go into the system proprieties and it will tell you which version. It will say "Windows 8 or Windows 7. It won't just say NT 6.1 or NT 6.2

Ah I see what you're saying there. In that case doesn't the entry on the start menu/start screen normally list the Branded name with the year on it?

#13 Guth

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Posted 30 November 2012 - 20:47

They do that to sell them.
Everyone wants the new sexy, good looking product.
Look at iPhones! Ooooh, its "new" (ie. shiny) must have it. Its the same with software.
Also, to move with the times, like the new version made to look metro-like.

#14 DudeBro

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Posted 30 November 2012 - 21:02

Well if UI's didn't change then web browsers would still look like netscape navigator and websites would still look like geocities. Interfaces sometimes do improve each version and at least I notice they try to blend better with the latest OS version. I notice newer apps UI's are trying to look modernui/metro so it looks nice on windows 8. Webdesign also seem to influence things. When web2.0 came around, gradients and rounded corners seemed to be a thing for awhile.

#15 ThunderBuddy

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Posted 30 November 2012 - 21:10

I get bored looking at the same UI all the time, as long as it's functional and doesn't detract from the product then I really look forward to new UI's.