What was Microsoft thinking? The software giant initiated a campaign on Twitter, dubbed #DroidRage, inviting Android users to share their "malware horror stories", only to have it backfire spectacularly shortly afterwards. A huge number of anti-Microsoft posts with the #WindowsRage hashtag appeared on Twitter and Google+, almost immediately.
The problem with the campaign, apart from the less-than-brilliant concept, is the timing. Criticism of Microsoft’s more recent products, such as Windows 8, Surface and Windows Phone 8, should have caused the company to lay low for a while. Instead, the firm unwittingly gave frustrated users of its new products a unified hashtag to rally behind.
This, folks, is why you shouldn't try to trash the competition