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9 Beer brands on the decline

usa full-calorie beer budweiser miller michelob

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#16 Glassed Silver

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Posted 11 December 2012 - 14:18

I'm not a beer drinker, but being German my presence in this thread is relevant - if not mandatory even - regardless.


Cheers!

Glassed Silver:mac


#17 tiagosilva29

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Posted 11 December 2012 - 14:36

Super Bock

Superior beer is superior.

#18 Jason S.

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Posted 11 December 2012 - 15:21

im still shocked at the number of people that drink bud light. why bother? imo, if youre going to drink a beer, drink something of quality - and stop supporting the gigantic conglomerates.

now, im def. not a beer snob, and definitely wont turn down a free domestic. :p

#19 FloatingFatMan

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Posted 11 December 2012 - 19:13

If you want decent beer, you've gotta go for either German, Dutch or proper British beer (bitter). Not gnat's pee beer (which we call "lager").

#20 Nothing Here

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Posted 11 December 2012 - 19:15

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer’s INSIGHTS, 24/7 Wall St. reviewed the nine large — or once-large — beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light’s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee’s Best Light
> Sales loss (2006-2011): 35.5%

8. Miller High Life Light
> Sales loss (2006-2011): 37.6%

7. Amstel Light
> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft
> Sales loss (2006-2011): 52.3%

5. Old Milwaukee
> Sales loss (2006-2011): 52.8%

4. Milwaukee’s Best
> Sales loss (2006-2011): 57.1%

3. Budweiser Select
> Sales loss (2006-2011): 60.8%

2. Michelob Light
> Sales loss (2006-2011): 66.3%

1. Michelob
> Sales loss (2006-2011): 72.0%

more


You scared me there for a minute. Thought maybe Rolling Rock was going to be posted there. Glad it isn't.

#21 moloko

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Posted 11 December 2012 - 19:29

nothing like good old german beer.

#22 Jason S.

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Posted 11 December 2012 - 20:20

You scared me there for a minute. Thought maybe Rolling Rock was going to be posted there. Glad it isn't.

Rolling Rock is #10 :p

#23 Nothing Here

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Posted 11 December 2012 - 21:10

Rolling Rock is #10 :p


It better not be. I'll declare war!!! ;)

#24 +Nik L

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Posted 11 December 2012 - 21:29

A nice white Belgian beer...
A nice crisp Thai beer...

Nom

#25 DocM

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Posted 11 December 2012 - 21:30

If you're ever in the Detroit area -

Dragonmead: Dragonslayer Altbisr, Lancelot's Cream Ale or Final Absolution Belgian Style Trippel. Gimme Dragonslayer!

Woodward Ave. Brewers: Detroit Maiden IPA, Hefty-Weizen or Vanilla Porter. Detroit Maiden is my choice.

Bastone Brewery: multiple Belgian style beers made with Belgian yeasts. I like Witface.


#26 +devHead

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Posted 11 December 2012 - 22:09

I have to say, after coming back from Eastern Europe and having good and very inexpensive beer available, I simply can't stomach the big named beers anymore. I was at a cookout a while back and someone offered me a Bud light, and I was like, this doesn't have any beer in it! How can people pay for this stuff, never mind actually drink it. Now, I rarely drink beer, knowing that I'll never be able to get something as good as a 1.5 liter bottle of Zagorka, which cost me $2 back in Bulgaria and was better than any of the big brewers put out, even better than the less expensive Shumensko or Kamenitza which are about on par with MGD. The only beer even remotely approaching the toilet water known as Budweiser was Ariana, and even that was 75% better than Bud.

Sad times. I'm glad though to see that the big breweries that produce tasteless beer are selling less.

It's sad that Bud Light, arguably the worst tasting beer in the history of the human race, is the number one selling beer. American beer-drinking men, for the most part, have no clue whatsoever.

#27 spikey_richie

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Posted 11 December 2012 - 22:10

I'll keep my Staropramen & Leffe thanks.

#28 Spartan Erik

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Posted 11 December 2012 - 22:23

Good riddance! Waiting for Bud, Miller, Keystone, and other cheap crap to make this list.

Love supporting local craft breweries, whether it's St. Arnold's here in Houston, or Live Oak and Independence Brewing Co. in Austin. Stick it to the man!

#29 Glassed Silver

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Posted 12 December 2012 - 00:17

Budweiser (the US American brewery, not the East European brand) is good for one thing:
Advertisements

They have some of the most funny ads running of all companies.

Now thinking about beer and ads I have to think of Dos Equis... Most epic beverage ads EVER.

Glassed Silver:mac

#30 Growled

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Posted 12 December 2012 - 00:18

Budweiser (the US American brewery, not the East European brand) is good for one thing:
Advertisements

They have some of the most funny ads running of all companies.


True. I love their ads during the Super Bowl every year. And that time of year is rapidly approaching.



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