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Posted

[quote]"If you look at what people successfully did on Facebook or the early days of mobile, a lot of it was about cheap user acquisition through the spammy virality that Facebook allowed for a while, or manipulations of the terms of service from Apple or Google on the mobile side. That's gone away,

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Posted

Hurrr durrr but Angry Birds outsells Call of Duty Derrrp!

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Posted

5 [u]billion[/u] dollars is nothing to sniff at...

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Posted

[quote name='Raa' timestamp='1355698794' post='595396524']
5 [u]billion[/u] dollars is nothing to sniff at...
[/quote]

Nope. Not at all.

But it has to be brought into the reality of the games industry and not be forced AS the reality. Look up, down, left, right, under your bed, and you'll find someone saying casuals run the industry and we shall suffer.

I keep hearing every so often about the trouble Zynga is getting into.

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Posted

The more important thing is, how much did it cost for those casual games to be made? Casual games (angry birds etc) are pretty simple, quick and easy to make. They don't require highly complex engines, millions of lines of code, voice actors etc.

If the total cost making them was something like $10 million but they brought in $5 billion, that's a massive profit margin. Larger games rarely have those kindoff margins.

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Posted

So they are telling us what many of us already knew. Great. Gamers are the ones who play games, not casual users.

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