+Audioboxer Subscriber² Posted December 16, 2012 Subscriber² Share Posted December 16, 2012 "If you look at what people successfully did on Facebook or the early days of mobile, a lot of it was about cheap user acquisition through the spammy virality that Facebook allowed for a while, or manipulations of the terms of service from Apple or Google on the mobile side. That's gone away,? said Greg Richardson, CEO of Rumble Entertainment. ?Of the $50 billion that was spent worldwide last year on games, less than 10 percent was spent on casual content. These companies were really smart around analytics and monetization and very light in terms of product and content creation. I'm not sure any of those things are particularly sustainable. The future lies in going into the larger part of the market which is people that self-identify as gamers, and where the user acquisition and long-term value creation comes from making great games." Whole article: http://www.gamesindu...rom-key-players Link to comment Share on other sites More sharing options...
McKay Posted December 16, 2012 Share Posted December 16, 2012 Hurrr durrr but Angry Birds outsells Call of Duty Derrrp! Link to comment Share on other sites More sharing options...
Raa Posted December 16, 2012 Share Posted December 16, 2012 5 billion dollars is nothing to sniff at... Link to comment Share on other sites More sharing options...
+Audioboxer Subscriber² Posted December 16, 2012 Author Subscriber² Share Posted December 16, 2012 5 billion dollars is nothing to sniff at... Nope. Not at all. But it has to be brought into the reality of the games industry and not be forced AS the reality. Look up, down, left, right, under your bed, and you'll find someone saying casuals run the industry and we shall suffer. I keep hearing every so often about the trouble Zynga is getting into. Link to comment Share on other sites More sharing options...
Mr. Gibs Posted December 16, 2012 Share Posted December 16, 2012 The more important thing is, how much did it cost for those casual games to be made? Casual games (angry birds etc) are pretty simple, quick and easy to make. They don't require highly complex engines, millions of lines of code, voice actors etc. If the total cost making them was something like $10 million but they brought in $5 billion, that's a massive profit margin. Larger games rarely have those kindoff margins. Link to comment Share on other sites More sharing options...
Growled Member Posted December 17, 2012 Member Share Posted December 17, 2012 So they are telling us what many of us already knew. Great. Gamers are the ones who play games, not casual users. Link to comment Share on other sites More sharing options...
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