Tim Cook never wanted to sue Samsung, reports Reuters


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As the prolonged legal battle between Apple and Samsung drags on, Reuters is reporting that Tim Cook never wanted it to be this way. According to an in-depth look at the rivalry between two tech giants, Apple's CEO was initially opposed to suing Samsung. His hesitation, says Reuters, stemmed from Samsung's longtime role as a component supplier for Apple. But the late Steve Jobs, whose "thermonuclear war" stance on Android has by now been well documented, was unflinching. As we've seen firsthand in courtroom evidence, Apple's executive team had repeatedly warned Samsung that its designs ran too closely to those of the iPhone and iPad. When it became clear Samsung had no intentions of bowing to Apple's demands, Cupertino (with Cook at the helm) ultimately opted to file suit.

In the years since, Cook has seen the lawsuits through, despite insisting his preference is to settle amicably wherever possible. "I've always hated litigation, and I continue to hate it," he said last year. Yet Cook has also consistently emphasized that Apple's competitors need to "invent their own stuff." Clearly a desire to see that happen ultimately outweighed his concerns over the existing relationship between Apple and Samsung ? which continues today and remains fruitful for both sides.

http://www.theverge.com/2013/2/10/3973804/apple-tim-cook-was-opposed-to-samsung-lawsuit-reuters

Sorry, I call BS. If Cook never wanted to sue, then why charge Samsung so high (30-40) to use their patents when HTC (7-8) charges doesnt even come close to Samsungs. Cook is just trying to make himself look good since he was just continuing what Jobs was doing. Apple's whole strategy these days is to litigate, not innovate. But hey, thats MO

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Whether or not Samsung stole enough from Apple to warrant lawsuits are debatable, but Samsung definitely copies Apple far too much.

I was in Best Buy the other day and got to use the Samsung Tab 2 and my immediate reaction was "wtf?." Why would Samsung copy the Apple iPad dock connector that everyone hates? Every other tablet I have used either uses a power connector (like Surface) or a MicroUSB connector (like Kindle Fire). You don't copy Apple's crappy connector unless you're copying Apple.

41Y7yglW%2BDL.jpg

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that connector is crap, micro USB is perfect, the big lump of power dock from early iphone days looks horrible, standard plug which USB slots in perfect. nokia's have it and prolly most other companies do it to. not ure if iphone was first to switch/use it or not but its a much much better design

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Well, the UK didnt think Samsung copied...and Apple had to publicly apologize to Samsung. People here are acting like Apple is innocent when in fact, they have been accused of copying as well and have lost as well. The fact is, everyone copies and anyone claiming they dont are hypocrites. Thats part of how innovation works...taking the ideas from others, making it better. Apple just got all butt hurt because they went from being the leader, to falling way behind real quick.

Also, I am sure Samsung would of dealt with Apple if Apple had reasonable licensing fees. But the fact is Apple never really wanted to work with Samsung and it shows in their actions and pricing. Why charge 10 times more per device than what they are getting from HTC. Apple just got greedy.

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Whether or not Samsung stole enough from Apple to warrant lawsuits are debatable, but Samsung definitely copies Apple far too much.

I was in Best Buy the other day and got to use the Samsung Tab 2 and my immediate reaction was "wtf?." Why would Samsung copy the Apple iPad dock connector that everyone hates? Every other tablet I have used either uses a power connector (like Surface) or a MicroUSB connector (like Kindle Fire). You don't copy Apple's crappy connector unless you're copying Apple.

41Y7yglW%2BDL.jpg

It is really questionable if you are copying someone who copied to begin with..

Not to mention that most of these things are made BY Samsung.. so I would venture to even say that most of the stuff they "copy" is theirs that Apple buys.

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It is really questionable if you are copying someone who copied to begin with..

Not to mention that most of these things are made BY Samsung.. so I would venture to even say that most of the stuff they "copy" is theirs that Apple buys.

There's no proof of that. Samsung's design division is completely separate to its manufacturing division, which is why all the patent lawsuit BS doesn't affect that end of the relationship. Just because Samsung manufactures it, doesn't mean they designed it. More than likely they were the lowest bidder for the contract.

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Just a random thought, but maybe they charge Samsung more because they can afford it?

Still doesnt justify the price. Apple doesnt like Android....Jobs didnt like Android. All this is evident in Apple's actions. They got awarded over 1 billion in their law suit. Yet, Apple wanted over 3 billion from Samsung and tried to get it...which they were denied. Its all about greed and hate.

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Still doesnt justify the price. Apple doesnt like Android....Jobs didnt like Android. All this is evident in Apple's actions. They got awarded over 1 billion in their law suit. Yet, Apple wanted over 3 billion from Samsung and tried to get it...which they were denied. Its all about greed and hate.

Well in the current litigation-happy culture I can understand why they would charge their main competitor more to use their patents.

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There's no proof of that. Samsung's design division is completely separate to its manufacturing division, which is why all the patent lawsuit BS doesn't affect that end of the relationship. Just because Samsung manufactures it, doesn't mean they designed it. More than likely they were the lowest bidder for the contract.

I just noted that because samsung manufactures most of the hardware they use for everything and Apple buys from them as well, means that Samsung's engineers and designers are top notch and make some really good stuff..

Saying how they are copying something is pretty ridiculous since Apple buys stuff from them. If Samsung wasn't good at innovation, design and engineering Apple wouldn't be buying technology and hardware from them.

I think it's as simple as that.

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I just noted that because samsung manufactures most of the hardware they use for everything and Apple buys from them as well, means that Samsung's engineers and designers are top notch and make some really good stuff..

Saying how they are copying something is pretty ridiculous since Apple buys stuff from them. If Samsung wasn't good at innovation, design and engineering Apple wouldn't be buying technology and hardware from them.

I think it's as simple as that.

Err, what?

The simplest principle of design is to find components that fit spec and choose the one that's the cheapest. Samsung being a tech manufacturing giant has the equipment to mass produce components at a cheaper price than basically everybody else.

Apple buys displays from Sharp too, so it's not just Samsung they source from. I think your confusing what Samsung supplies as components with what Samsung manufactures via Apple's designs. We can be pretty certain that Apple holds a design patent for the 30-pin connector as well.

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As the prolonged legal battle between Apple and Samsung drags on, Reuters is reporting that Tim Cook never wanted it to be this way. According to an in-depth look at the rivalry between two tech giants, Apple's CEO was initially opposed to suing Samsung.

I believe that. He doesn't have an ax to grind like Jobs did. Cook is a good manager but the jury is still out on if he is CEO material or not.

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