Microsoft just came out with the second phase of its "Scroogled" campaign, a series of fearmongering attack ads aimed at Google that are very similar to the political attack ads that flood the airwaves during election season.
Dramatic voiceover. Vague implications of danger. Damning clips of the opponent saying something stupid (thanks, Eric Schmidt). "Email between a husband and wife or two best friends should be completely personal," a smooth-voiced announcer says in one spot. "But Google crosses the line and goes through every single Gmail."
As is typical when political campaigns go negative, there was a bit of a backlash. Critics say Microsoft is spreading FUD — fear, uncertainty, and doubt — when it should be focused on building great products that can compete with Google on quality. "What I don’t get is why Microsoft feels the need to run such a negative campaign," tech blogger Frederic Lardinois wrote at TechCrunch.
In other words, why does Microsoft have to be so mean?
Lots more in the source. To big to post.