Dramatic voiceover. Vague implications of danger. Damning clips of the opponent saying something stupid (thanks, Eric Schmidt). "Email between a husband and wife or two best friends should be completely personal," a smooth-voiced announcer says in one spot. "But Google crosses the line and goes through every single Gmail."
As is typical when political campaigns go negative, there was a bit of a backlash. Critics say Microsoft is spreading FUD — fear, uncertainty, and doubt — when it should be focused on building great products that can compete with Google on quality. "What I don’t get is why Microsoft feels the need to run such a negative campaign," tech blogger Frederic Lardinois wrote at TechCrunch.
In other words, why does Microsoft have to be so mean?
Lots more in the source. To big to post.