Gerowen, on 16 February 2013 - 22:50, said:
For the purpose of this post, we will be referring to my company's website at www.minerallabs.com .
So I recently started working for a company as a lab tech, but my history has always been in technology. When my employers discovered this they agreed to pay me overtime to work on the company website. They already have a website that they're happy with for the most part, and have asked me not to focus on changing the website so much, but they want to increase our relevance on search engines, primarily Google. I've read through Google's documentation about keywords, and sent them this information, including tips on how to purchase ad space on both Google and the Bing/Yahoo! network, and I've even suggested they speak with partner companies about placing a link to our site on their sites, so we appear more relevant to search engines when they index those other sites, but I have a few things I'm wondering about, for those of you more experienced in this than myself.
- I've added a few keywords, but even before that, the keywords on the index.html page of the website had a large list of relevant keywords. However, I almost have to search explicitly for the name of the company to get them to be on page 1 of the search results. If I sign out of Google (to prevent results being tailored to me) and search for "coal quality analysis in eastern kentucky", we're not even on the first "3" pages, but a bunch of PDF documents and things are.
- How often, roughly, does Google re-index pages, and how long does it take for any changes to be reflected in their search results?
I've added the site to my "Google Webmaster Tools" so I can track all of that relevant data, and have requested the site be re-indexed, but I'm not really sure how long I should wait before making more changes to the keywords and the site organization, or recommending they pay for ad space.
One thingI have been told... is make sure your company has an actual Ad in the Yellow Pages / YP.com and that it also lists your website. (The reason I have been told is that Google indexes YP on a weekly basis) . This I have been told is the one missed step into getting inserted a little bit higher into the search.
Some have also suggested the creation of a Wiki about the History of your company. (you know a basic image of your building/ when it was founded and what you do). (Not only on just Wikipedia) but a page that says Wiki on your main company site.
Some have suggested that Google indexes anything with the heading of wiki in addition to the main page and Someone suggested that bots follow links on Wikipedia. Which also gets your company additional mentions as well as some searchable material.
And even if the latter does not grant that much more traffic - It would be something to boost morale in a company as well as potential clients and future workers to gain more information about your company.
I know that when I get a job with a company I search and wiki is almost an assured hit plus it is one more thing that out there with your Company name on it.
Example- (which also references your main site)