Best Buy is confident that its latest policy change will kill "showrooming" in its stores for good.
Starting on March 3, the retailer will price match all local retail competitors, along with 19 "major online competitors" in all product categories, whenever a customer asks for it, the company announced .
“There is no doubt that this new policy ends showrooming for Best Buy customers,” company spokesman Matt Furman told Bloomberg .
Showrooming, the practice of looking at items in a physical store then going online to make the actual purchase, has been a big worry for consumer electronics stores. Customers showroom electronics items more than any other category, according to data from comScore.
Starting March 3, 2013 Best Buy will price match the current pre-tax price for new, identical, immediately available products from local retail competitors and select designated major online retailers at the time of purchase only. (No subsequent price matching of competitors is allowed)
If Best Buy lowers a price on a product (online or in-store) we will allow price-matching up to 15 days following the original purchase. This applies to all customers including Reward Zone Premier Silver members. Please note: After a transition period for Reward Zone Premier Silver members through April 18, 2013, the 15 day period of the Price Match policy goes into effect (post-purchase – Best Buy only).