1. Prior experience with their products -> awful cheap plastics, inferior internal components & general <censored>.
shh he's trying to justify why he doesn't like it, not that he has anything to back up his oppinions
2. Anything that needs to be that 'gimmicky' (Is this even a word?) - Usually results in lack of attention to detail on the main focus of the job which is in essence being a keyboard.
3. The only 'opinion' I put forward was towards the looks, I don't find it aestheticly pleasing at all - which I agree is my opinion. The build quality is a presumption based on prior quality of items, not an opinion.