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Pepsi rolls out a new shape for bottle

usa new york contoured bottom brand revitalized

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#1 Hum

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Posted 22 March 2013 - 14:29

NEW YORK (AP) -- Pepsi is rolling out a new shape for its 20-ounce bottle for the first time in about 17 years.

The new bottle has a contoured bottom half that appears easier to grip, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with pop star Beyonce.

PepsiCo Inc., based in Purchase, N.Y., has been working to revitalize the brand after losing market share to Coca-Cola Co. in recent years.

Andrea Foote, a PepsiCo spokeswoman, said the new 20-ounce bottle is part of the company's ongoing update of marketing and packaging materials for the cola. The single-serve bottles, which are widely sold in coolers at drugstores and other retailers, will begin rolling out in April. The new shape will also be used for the 16-ounce bottles, which aren't as common, as well as Diet Pepsi, Pepsi Max and Pepsi Next.

Foote said it will take a year or two before the new bottles entirely replace the current bottles, which she says were introduced in 1996.

"The engineers have to go to all the plants and convert the lines," Foote said. The new bottles will first appear in the New York area, then roll out to Chicago, parts of California and Florida.

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#2 Geoffrey B.

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Posted 22 March 2013 - 14:34

looks like what they have already done with the mountain dew bottles

#3 Thrackerzod

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Posted 22 March 2013 - 14:34

Looks top heavy. If they are going to change things they should start with that ugly logo.

#4 +Nik L

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Posted 22 March 2013 - 14:42

Come on Pepsi, you lost the 1980's cola war. You lost the 1990s cola skirmish. Just go home.

#5 remixedcat

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Posted 22 March 2013 - 14:46

Pepsi is better then coke. that bottle fits in more cup holders.

#6 compl3x

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Posted 22 March 2013 - 15:05

Come on Pepsi, you lost the 1980's cola war. You lost the 1990s cola skirmish. Just go home.


As of January 2012, 22 of PepsiCo's product lines generated retail sales of more than $1 billion each,[3] and the company's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food and beverage business.



Yeah, PepsiCo, you losers, just shut up shop already. :woot:

#7 Torolol

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Posted 22 March 2013 - 17:57

if the weed legalization became as success, Pepsi should expand the weeds drinks variety like this one:
http://www.drinkcann...m/where-to-buy/

#8 perochan

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Posted 22 March 2013 - 18:01

i like pepsi better than cola cuz of less burping afterward lol.

#9 OP Hum

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Posted 22 March 2013 - 18:03

Pepsi has been contouring our bottoms for years. :shifty:

#10 ShareShiz

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Posted 22 March 2013 - 18:04

I haven't had soda since Y2K :p

#11 brianshapiro

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Posted 22 March 2013 - 18:09

Looks top heavy. If they are going to change things they should start with that ugly logo.


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#12 +theblazingangel

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Posted 22 March 2013 - 20:07

OMFG, mind totally blown away, genius, how do they do this

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#13 LUTZIFER

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Posted 22 March 2013 - 20:12

Ribbed... for her pleasure.

#14 Tech Star

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Posted 22 March 2013 - 20:16

Yeah, PepsiCo, you losers, just shut up shop already. :woot:


You do know that the cola division of Pepsi sells less than Cocacola? Pepsi has its hands in more markets than just soft-drinks, such as Lay's chips, that allows it to be more profitable.

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#15 compl3x

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Posted 22 March 2013 - 21:24

You do know that the cola division of Pepsi sells less than Cocacola? Pepsi has its hands in more markets than just soft-drinks, such as Lay's chips, that allows it to be more profitable.

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You don't shut up shop because a competitor out sells you.

You'll also noticed I used PepsiCo, I am aware of the difference between the corp and the product.