Pepsi rolls out a new shape for bottle

[Snake89]

Pepsi should use http://backtothefuture.wikia.com/wiki/Pepsi_Perfect?file=Pepsi_2015.jpg already.. :)

[Growled Member]

Looks like a cost cutting measure. The smaller section at the bottom, probably allows them the put less drink in the bottle, the smaller label at the top means they save money on labels and ink.

I suspect every soda maker will be coming out with these "new and improved" containers now.