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Google goes after the Swedish Language Council

google ungoogleable lawsuit

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#1 the better twin

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Posted 26 March 2013 - 22:13

Google gets ungoogleable off Sweden's new word list

Objections from Google have forced the removal of the word 'ungoogleable' from a list of new Swedish words, the Language Council of Sweden says.

The language watchdog defines 'ungoogleable', or 'ogooglebar' in Swedish, as something that cannot be found with any search engine.
But Google wanted the meaning to relate only to Google searches, according to the council.
Google responded by saying it was protecting its trademark.

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Guess unbingable it is then!


#2 Mark

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Posted 26 March 2013 - 22:45

Companies do legally have to go after anything that may weaken their brand, therefor their trademark; no matter how lame it may be.

#3 .Neo

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Posted 26 March 2013 - 23:53

Guess unbingable it is then!

Seems fitting when it comes to Bing.

#4 Growled

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Posted 27 March 2013 - 01:47

Seems fitting when it comes to Bing.


Lol :laugh:

#5 The_Observer

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Posted 27 March 2013 - 02:28

lol great

#6 +Majesticmerc

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Posted 27 March 2013 - 13:08

Companies do legally have to go after anything that may weaken their brand, therefor their trademark; no matter how lame it may be.


This. Before the haters arrive, this is Google trying to protect their trademark, not some misplaced hatred for the Swedish language. Adobe have to do the same for the Photoshop brand, to the point where they discourage people referring to image manipulation as "Photoshopping" (even if they do secretly like it).

If these companies don't protect their brand name, they lose the trademark.