Google goes after the Swedish Language Council

[the better twin]

Google gets ungoogleable off Sweden's new word list

Objections from Google have forced the removal of the word 'ungoogleable' from a list of new Swedish words, the Language Council of Sweden says.

The language watchdog defines 'ungoogleable', or 'ogooglebar' in Swedish, as something that cannot be found with any search engine.

But Google wanted the meaning to relate only to Google searches, according to the council.

Google responded by saying it was protecting its trademark.

Read more

Guess unbingable it is then!

[cacoe]

Companies do legally have to go after anything that may weaken their brand, therefor their trademark; no matter how lame it may be.

[.Neo]

Guess unbingable it is then!

Seems fitting when it comes to Bing.

[Growled Member]

Seems fitting when it comes to Bing.

Lol :laugh:

[The_Observer]

lol great

[+Majesticmerc MVC]

Companies do legally have to go after anything that may weaken their brand, therefor their trademark; no matter how lame it may be.

This. Before the haters arrive, this is Google trying to protect their trademark, not some misplaced hatred for the Swedish language. Adobe have to do the same for the Photoshop brand, to the point where they discourage people referring to image manipulation as "Photoshopping" (even if they do secretly like it).

If these companies don't protect their brand name, they lose the trademark.