What sony is saying is it took them a year to make sure they don't have any bottlenecks,which is marketing speak. I responded that it took me all 30 minutes to pick out parts for a system that wont have any bottlenecks. get it now? we're not talking about designing things here,or manufacturing. they picked parts that have to work together. this doesn't take a year to do. it sounds like something nice to the uninformed,but its marketing and those who understand these things see right through this.
if the gpu is a modified gpu core,you start there,day 1. that's the only thing that's modified. everything else is off the shelf chips. cpu,ram,controllers,etc... so if starting with gpu,they took a year to carefully plan all the other components?
Where do you get the right to call people uninformed when you then go on to claim that "everything else" is off-the-shelf? Have you taken a look at the inside of a console before? Because I'm not sure if you've noticed but they tend to use bespoke mainboards along with custom SKUs or modified chips/chipsets that are directly soldered to said mainboard. There is nothing "off-the-shelf" about them.
Can you also honestly say you've built a gaming PC recently that could fit into a console form factor?
Seriously, I'm a hardcore PC-nut by the standards of some of the other posters in this thread, but you're just being ignorant.